The annual holiday of love is just around the corner. Are you wondering how you can boost your online marketing in time for Valentine’s Day 2020? Have no fear – studies of marketing trends show that Valentine’s Day traditionally inspires a jump in last-minute sales, both online and in-store. Unlike other occasions, Valentine’s Day shoppers tend not to plan too far ahead. Online activity is significantly higher in the week leading up to Valentine’s than the month before.
According to one study of US-based online florists, the two days before Valentine’s saw an impressive peak in web traffic and conversions. So now is the perfect time to implement some winning digital strategies to help catch lovestruck customers just before the holiday.
1. Love Is In The Web
According to the National Retail Federation, nearly 54% of the people will spend money on Valentine’s Day gifts and treats, with an average consumer. Clearly, Valentine’s Day shoppers are feeling the love – nearly 20% are even planning on buying Valentine’s gift for their pet!
This means it’s the perfect opportunity to entice potential customers with special offers, time-limited discounts, and incentives. Help your customers tap into their loving spirit by giving them a little extra.
2. Set Your Sights On The Right Target
Marketing is a lot like love – you’ve got to set your sights on Mr/Ms. Right. Fortunately, when it comes to marketing performance, there’s a range of advanced targeting tools that can make it much easier to find your best audience.
On Valentine’s Day, men are the big spenders – in fact, men spend about twice as much as women on Valentine’s gifts. For many brands and advertisers, it might well be worth creating a campaign focusing on a male audience. Also, the typical Valentine’s day shopper tends to be younger. Among those aged 18 to 34 years, between 60% and 65% are purchasing Valentine’s Day gifts, with the figure dropping to less than 50% for older consumers. Many of these younger customers are using their mobile devices for Valentine’s shopping – half of the smartphone owners will buy their Valentine’s Day gift via their mobile phone, or use it to research and make a purchase decision.
So, the perfect match for your Valentine’s Day campaign may well be a predominantly young, male and mobile-savvy audience. Keep that in mind when choosing your targeting parameters.
3. “You Had Me At The Landing Page”
If the native ad is the first date, then the landing page is when things start to get serious. By clicking your ad, the user has expressed definite interest in your content. Now’s the time to take things up a notch and really get them to fall in love with your product or service. How? By creating a beautiful, creative, and smart landing page that entices them to follow through and complete the conversion.
4. Love At First Click
Valentine’s Day is the perfect excuse to get up close and personal with your potential customers. According to McKinsey, email marketing is 40 times better at getting new customers than Facebook or Twitter. So what are you waiting for? This Valentine’s Day, launch an email marketing campaign that makes your customers feel special. The happy, romantic holiday is a ripe opportunity to get creative and a little bit daring with your email marketing.
Combine a sassy subject line with a special offer that they can’t refuse. The advantage of email marketing is that your offer lands straight in the inbox of the potential customer, which is a great chance for you to make a direct, one-on-one impression.
5. Valentine’s Day Is Not Just Chocolates And Flowers
Every month, remind people what you sell. It’s that simple.
Do you sell jewelry? Remind people what type of jewelry you specialize in. Men’s? Women’s? Rings? Necklaces? Bracelets?
Remind people why they should buy from you. Do you offer free shipping? Do you offer a price guarantee policy?
Remind people what brands you carry. If you sell shoes, let them know you’re an authorized Nike seller and that you offer easy returns if the shoes don’t fit. Tell them how big your selection is or what new shoe models you’ve received recently.
Reminding customers every month about your product offering and value proposition (Who you are? what you sell? Why buy from you?).
Keep in mind that you shouldn’t limit yourself to email marketing. You should engage with your audience using email marketing, Facebook, Instagram, and Snapchat.