The annual holiday of love is just around the corner. Are you wondering how you can boost your online marketing in time for Valentine’s Day 2020? Have no fear – studies of marketing trends show that Valentine’s Day traditionally inspires a jump in last-minute sales, both online and instore. Unlike other occasions, Valentine’s Day shoppers tend not to plan too far ahead. Online activity is significantly higher in the week leading up to Valentine’s than the month before.
According to one study of US-based online florists, the two days before Valentine’s saw an impressive peak in web traffic and conversions. So now is the perfect time to implement some winning digital strategies to help catch lovestruck customers just before the holiday.