If you’re a digital marketer, you’re probably aware that you can – and should – take advantage of every holiday, special occasion, and event as a marketing opportunity. One of the most overlooked occasions to take advantage of is Valentine’s Day.
Because Valentine’s Day is a consumer-centric holiday, you can use your digital marketing tactics to build consumer interest in your product and drive them to purchase. But with Valentine’s Day just a day away, you may not have thought about how to promote your business with a digital marketing campaign. However, there are some last-minute ideas that you can pull off in just a few days to make the most of the holiday. Here are some marketing tips that can help you ramp up business on Valentine’s Day.
1. Themed Landing Pages Or Microsites
Landing pages or microsites can be a great way to promote Valentine’s Day specials. Since the holiday is geared toward people buying gifts for loved ones, many retail brands curate products specifically for user groups. Consider making pages for the groups that make sense for your brand, like boyfriends, girlfriends, husbands, wives, and “galentines” (a term that references female friends celebrating the holiday by exchanging gifts).
If you’re not an e-commerce company, don’t worry. You can develop another creative campaign for the holiday; share how much employees love your company to recruit new hires, or donate money to charity for every new email subscriber. The options are endless; find out what’s best for your business and what your consumers will respond to.
2. Email Valentines
You may not have time to coordinate a direct mail campaign, but email valentines can do the trick. Come up with a fun theme that’s relevant to your customers like this ad agency did two years ago, write a punny poem or love letter to your customers, or design a fun play of a traditional valentine as an extra touchpoint with your customers this month. Take the hassle out of distribution by sending them to an email list you already have ready to go.
3. Surprise Flash Sale
Valentine’s Day is a celebration of love, and nothing says you love your customers like a good deal. Why not surprise them with a flash sale? This idea can be executed quickly and promoted with display advertising or existing channels you’re already using to communicate with your customers.
Consider putting a time limit on your sale, giving deep discounts on a few popular items for a limited number of customers, and following up with remarketing. This can help incentivize buyers to make the purchase.
4. Guerilla Marketing
Guerrilla marketing stunts can earn tons of positive publicity and don’t have to take long to plan and execute. On the more simple, affordable end of the spectrum, one grocery store used its PA system to share loving messages with customers without much cost. They captured those moments on video to share in other media outlets. Whether it’s conservative, outrageous, or somewhere in the middle, a guerrilla marketing stunt might be just what you need this year.
5. Social Media
If you’re really short on bandwidth this month, social media can be a great place to earn engagement and have some fun with your customers. When brainstorming for your Valentine’s Day social media post, take a look at your analytics to determine what kind of posts your followers react to the most. Replicate that success by giving them what they’re already more inclined to engage with.
As you’re planning your Valentine’s Day promotions, consider pairing multiple elements to create your ideal campaign. A flash sale could be promoted through email blasts that drive users to a custom landing page, or a guerrilla marketing stunt could be promoted on social media to earn more likes and engagement.
Whatever you do this year, make sure you can execute it well. It’s better to have one or two thoughtful, strategic touch points on Valentine’s Day than several poorly planned touch points that turn off your customers and diminish your brand value.