One of the best ways to add people into your sales funnel is to use digital marketing to drive them to your website. The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing.
While this may seem like a lot of channels, it’s also what makes digital marketing so powerful. With digital marketing, you have multiple touch points where you can engage prospects and deepen your relationship with them across the board. There’s another reason to love digital marketing – it gives you the ability to see how audiences interact with your brand and react to your marketing. Within hours of launching a campaign, you can gauge whether it’s working by analyzing the metrics you see with your analytics tools.
The bottom line is that digital marketing is one of the biggest things to happen to marketing in the past 100 years, which is why we’re devoting several blog posts to the topic.In this post, we’ll cover the essentials of digital marketing so that you can have a rock-solid foundation upon which to build your next campaign. In future posts, we’ll take a deeper dive into some of the specifics behind each tactic.