The Importance Of Timing In Your Digital Marketing Strategy

1. Awareness

In order to launch campaigns at a sensible, relevant time, you need to be paying attention to current talking points and trends, failing to do so could mean missing out on a number of huge opportunities. By tuning into major events, monitoring trending topics and keeping up to date with things your audience is likely to be also paying attention to, you can become more aware of what’s happening and potentially use this to give you an idea of when to launch marketing campaigns.

2. An Instant Response

What’s popular this week might not be popular next week! The problem with popularity is that it can often be fleeting, which is why an instant response is often needed. Once you’ve become aware of what’s going on in the world and how you can market around this, it needs to be implemented pretty much straight away in order to not miss out on a huge opportunity.

There’s nothing worse than when a brand tries to take advantage of a meme or popular culture reference too late, it makes brands look outdated and behind the times, something you don’t want to do.

3. A Relevant Platform

Being able to keep track of what’s going on in the world is all good, but you also need to consider how you’re going to get your message out there. Social media is ideal for posting content that is relevant to specific trending topics, memes, or pop culture topics as it’s likely there’ll be plenty of others posting and sharing content about the same thing, increasing views and engagement. Social media and even blogs are great for events or trends that are deemed more entertaining or fun, as it’s easy for more serious topics to be misunderstood with limited characters as seen on social.