Timing is often overlooked by many organizations and businesses, especially those with small teams and even smaller budgets. Many business owners fail to see the importance of marketing for specific times of the year, instead deciding they should just push their marketing efforts throughout the entire year, and while this can work in some instances, it can also lead to little ROI for their efforts.
Timing is everything, especially in the advertising and marketing industry – if you post too early, nobody cares and if you post too late you can miss out. With Google Trends, Twitter Trending Topics, and even by looking through your marketing data and history you can know exactly what works and more importantly when! Getting the timing of marketing can be difficult, especially for businesses that can’t latch onto more typical times of the year. However there’s no reason they should miss out, there’s plenty of opportunities out there.