Facebook is a great channel for retargeting. The most common remarketing tactic is targeting relevant Ads at people who have already visited the website, you can include those visitors as a target audience in a Facebook Ad Retargeting campaign. Retargeting is a form of Online Advertising that brings back website visitors who haven’t converted on their first visit to an Online Store. In short, it drives the potential customers back to your website by targeting users who have previously visited your website but didn’t make a purchase.
Many of the business owners spend a big sum marketing to people who don’t know them. But, the problem is that they’re only seeing half of the picture. You just have to know what you’re doing. There are many great reasons why retargeting is so important. According to wishpond.com and uhurunetwork.com, 72% of Online shoppers (on average) will abandon their cart before checkout. Without retargeting, only 8% of these customers will return to complete their purchase. Website visitors who are retargeted with display ads are 70% more likely to convert. Nearly 60% of online shoppers say they have noticed ads for products they have viewed after leaving a site. 46% of Search Engine Marketing or SEM Pros think that retargeting is the most underused marketing technology.
Retargeting is a great way to re-engage with your customers and give them another opportunity to make a decision about your products and services. So let’s look at how to create your first campaign:
1. Create a Facebook retargeting Ads campaign for your recent guests
To implement Facebook Retargeting Ads, you need a Facebook Ad Account to be set up and running. You should have your Facebook Pixel installed and tracking your website traffic and basic website events like purchasing. Once your Facebook Account is ready and the tracking code is installed, you can start retargeting your visitors by preparing your audience, creating your campaign, and defining who you want to see your Ads. Once this campaign is up and running, make sure you regularly send updates to your email subscribers and Facebook page followers. Let them know about your store news, products, and services.
2. Suggest visitors finish their purchase
Reminding is another way to catch the attention of your customers to finish their purchase. Many of the clients will come to your website and leave empty-handed. Suggest them by regularly send updates to their Email Account and Facebook Page updates by letting them know about the products they want to. Monitor your customers where they’re most likely to buy using your Google Analytics so that you can see their favorite products. Don’t forget to remind your guests of the products that were they interested in. According to abetterlemonadestand.com, one study found out that people are more likely to interact with something familiar than something completely new. It is simply because people want something that they already recognize. Give them a reason to return and finish their purchase by winning their heart and let them see that their purchase is great!
3. Stay in touch with Visitors who aren’t ready to buy yet
Some visitors visit a website or a Business Facebook Page just do nothing, no idea what they want and what they purchase. Don’t feel sad about that! The reason you need to advertise is that getting attracts to your business page and get higher results and letting your customers know that you exist. Just keep on updating them every time you have something new, something to offer, and something to tell. Remember that Facebook is much more targeted compared to others.
4. Take the attention of customers of the products they were interested in
By showing ads with products visitors were previously interested in, you have a big chance of catching their attention. It automatically shows products who previously viewed which makes it special, relevant, and effective. Target people who spend excessive time on your website and those whose activity directly indicates the need for support, you’ll get an audience that may be highly interested in your product but need some help from your business.
5. Give people a reason to return and finish their purchase
With all promotions and spam sent on social media, people today have become cautious and sensitives with whom they trust their information. One of the important things is that make your message clear and convincing to find have your customers a reason to trust and purchase your products. An audience is more price-sensitive, promising special discounts and other deals in your email newsletters may be a more appealing ad for them. Remember that your goal is to give customers a reason to finish their purchase, not to annoy them. Whatever you promise in your Facebook retargeting ad, make sure you can deliver on it.
Some retailers worry that retargeting might feel invasive, but the truth is, it’s becoming the norm. Most consumers expect to be tracked online and understand that information is being used to market to them. In fact, a growing majority of customers report that they appreciate when brands retarget them with offers specific to their interests.
In business, there are so many competitors. Bear in mind that we must choose which channels to put our heart and soul into, because if we give a part of the effort on each platform then the chances of seeing a successful return become narrow. Only you can keep up and beat your competitors is that you have to level up your marketing strategies and Facebook Ads will help you to do that. Make sure that you’re giving your visitors what they need the most when they need it most while meeting your business goals in a much smarter and professional way.
That’s where we come in.
At Infinity Hub, we’ve helped financial advisors, just like you, create a customized digital marketing strategy that was perfect for them. The experts at Infinity Hub can do the same for you. We understand you are in the middle of a journey to grow your business, and we want to help guide you to success.
We can’t do it alone, though. You have to open the door and reach out to us. For a free, no-hassle consultation, contact us today or call +639778243886 We look forward to helping you achieve your goals.