When you hear “content marketing”, what comes to your mind? Blog posts? YouTube videos? Facebook posts? Though these represent some of the most popular types of content used today, content marketing is not just about that, as it has been around even before the Internet existed. Content marketing is really about storytelling. It is about reaching out to your target audience and telling them stories about your brand, products and services. And who does not love a good story?
Content marketing can, therefore, be defined as a long-term marketing approach which aims at creating a long-lasting relationship with a clearly-defined audience through the creation and distribution of relevant content. This marketing strategy has become more important than ever because traditional advertising is rapidly becoming obsolete. People want to feel that you value them, and so bombarding them all the time with sales pitch does the opposite. Creating high-quality content, on the other hand, is what you want to be doing. You need to attract prospects, build a trustworthy relationship and turn them into repeat customers. All that, and more, can be achieved with the right content marketing strategy.