You don’t need to go big for this holiday but have fun with it. You can create a simple promotion offering a discount on specific items or by simply offering free shipping for 24 hours to celebrate it. To help you out, I created a list of marketing ideas you can launch for Groundhog Day as well as subject line ideas.
2. Super Bowl
Running a Super Bowl promotion helps you stay current especially if you’re targeting people who love sports specifically football. Again, just like Groundhog Day, you don’t need to go all out but creating a campaign around the event is a good idea. For example, you can merchandise products that people would want to have while watching the game.
3. Valentine’s Day (February 14)
Valentine’s Day is the biggest holiday of the month. If there’s one thing you need to plan for in February, that would be it. Here’s a list of articles I’ve written to help you plan for this popular holiday.
Valentine’s Day Marketing Campaign Ideas
Valentine’s Day Email Subject Line Ideas
Blog Post Ideas for Valentine’s Day
Valentine’s Day Ideas for Facebook
4. Monthly Giveaway
If you have no time to plan for any other campaign in February, you should at least launch your monthly giveaway. This is something I recommend for each month as it’s a great way to get people to visit your website at least once a month. When people visit your site at least once a month, your retargeting marketing efforts will improve as well as it’s a great way to increase the chances of them browsing your catalog.
5. Remind Shoppers What You Sell
Every month, remind people what you sell. It’s that simple. Do you sell jewelry? Remind people what type of jewelry you specialize in. Men’s? Women’s? Rings? Necklaces? Bracelets? Remind people why they should buy from you. Do you offer free shipping? Do you offer a price guarantee policy? Remind people what brands you carry. If you sell shoes, let them know you’re an authorized Nike seller and that you offer easy returns if the shoes don’t fit. Tell them how big your selection is or what new shoe models you’ve received recently. Reminding customers every month about your product offering and value proposition (who you are? what you sell? Why buy from you?).
Keep in mind that you shouldn’t limit yourself to email marketing. You should engage with your audience using email marketing, Facebook, Instagram, and Snapchat.