Executing effective marketing campaigns is a challenge for teams of any size. This task becomes even more difficult, however, when you’re dealing with large teams that are distributed across several offices — and, in many cases, states and countries. In these cases, it can be nearly impossible to get your team on the same page when it comes to executing a cohesive and effective strategy and accomplishing the goals you have defined for your organization.
Even worse, having a distributed team can also result in a lack of visibility and communication, which can stunt the growth of your digital marketing strategy. When you don’t have a way to measure success across the board, you lose sight of which marketing efforts are driving maximum ROI for your organization. It can even be difficult to pinpoint problem areas in your marketing strategy and take proper action when needed.
The good news is that getting a large and distributed team on the same page, although difficult, is not impossible. If this is a challenge you’re ready to tackle at your organization, keep reading to learn 3 strategies that will help you centralize, streamline, and improve your team’s marketing efforts.