Consumers trust their friends. This is why word of mouth marketing is the most valuable source of marketing.It’s all about creating a buzz. It’s a passive way of gaining a following. The more you interact with people the more likely your name will spread. It’s an organic way of spreading information which utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels.
Word of mouth is a free form of advertisement or promotion (just one reason it’s so important). It’s shared by customers and triggered by an event the customer experiences. This event is something beyond what’s expected.
WOM also doesn’t stop after just one interaction. One person will tell another, and that person will someone else, then that person will continue the chain and spread the word further, making it a great vehicle for exposure and distribution – if used well.Of course, the same is true in reverse – negative news can spread just as fast, but the essential benefit of WOM in the connected era is personal endorsement, which is not only more readily available, but is seen as significantly more valuable to modern consumers.