There are many different components to a strong digital marketing strategy. From social media to search engines, it can be hard to know where you really need to focus your attention. While each aspect of your digital marketing strategy is essential for the successful promotion of your online business, some elements will be more critical than others.
For example, the content you create is probably the most important part of your digital marketing effort. Content not only helps build trust and connect with your target audience but also acts as fuel for your other marketing techniques. It’s the basis on which you promote your online business, so it’s essential to give it the attention it deserves.
1. Content Educates Your Audience
Education is the first step that a potential customer takes when deciding whether a product or service is right for them. We need to fully understand the options available to them before we can make a choice. This means that you need content that properly educates members of the audience about what you can do.
Educational content usually takes the form of blog posts, product pages, your home page, and your company’s about’ pages. However, it may also include tutorials, reviews, and other content that provide your customers with the resources they need to make informed purchasing decisions. Educational content will concentrate more on educating your target audience about your company and offerings.
To reach the audience through the content you make, you want to focus on the issues or questions they may have. When addressing your target audience, consider what issues they might be trying to solve, and how your products or services will address those issues. Your educational content will concentrate on the ideas you provide and how you can make their lives easier.
2. Content Fuels SEO
Search engines are a go-to resource just about any time someone has a question or concern about it. This means that optimizing the content that appears in the relevant searches can help you attract new leads to your website. But, to power your Search Engine Optimization (SEO) strategy, you need to have strong content.
SEO revolves around keyword placement, backlinks, and website visitors, and your content enables you to create web pages that fuel each of these components. Without content, you’d have nowhere to place your keywords, no page for your visitors to read, and no information for other websites to link to. However, if you’re creating awesome pieces of content that your target audience is excited to engage with, you’ll find it’s not hard to reach the top of the search engine results lists.
3. Content Drives Social Media Strategies
Your social media platforms are one of the best ways to connect with your target audience. As a powerful tool for establishing genuine relationships with your customer base, social media gives you a direct pathway to have conversations, get feedback, and push new leads to your website. However, this is all fueled by strong content creation.
Your content enables you to take your social media conversations deeper. While there is only so much you can say in a Tweet or Facebook post, great content encourages your audience to follow through to learn more. This helps you establish a better connection with your target audience. Plus, you can also gain more visitors to your website, where you can collect their information and bring them into your sales funnel.
Your social media strategy should leverage content that provides a high amount of value to your target audience, such as this example from Buffer’s Twitter profile. While content is crucial for developing strong connections, you also need to remember that your audience wants information they can participate in. If you’re simply posting links to your content, you can’t expect to see high amounts of engagement.
Your content is the foundation of your digital marketing strategy. Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into paying customers. When you create great pieces of content, however, you’ll be more successful in your other digital marketing efforts.