Growing a business isn’t easy. You need a viable idea first. From there, you need to find a profitable niche, identify a specific target, and have something of value to sell. Whether you’re trying to spread goods, services, or data, getting the word out has become more and more complicated and expensive. And without the right marketing strategy to improve your progress, it’s practically impossible to make a profit and stay competitive.
The truth is, what’s got you to this point in business is probably not going to get you to the next level. If you feel stuck, join the fray. Many businessmen are so busy working “in” their businesses that they’re not focused “on” their businesses.
No matter what marketing strategy you use, if you don’t have an effective sales funnel and optimize your conversions, you’ll just be throwing money away.