SEO enables small business owners to create fast, reliable, and user-friendly websites that rank higher in search engines, assisting them to bring more qualified potential customers to their sites and eventually increase conversion rates.
SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that is on the first page of the Search Engine Results Pages (SERPs) than brands that are not.
If you’re a small business owner, you must use SEO to build a strong web presence and bypass your competitors to bring in new customers for your business and take it to the next level.
1. User-Friendly Websites
SEO can enable small business owners to develop a quicker, smoother, and user-friendly website. Although most people still rely on the old SEO concept, assuming that it’s just about optimizing search engines, today’s SEO is also about maximizing user experience.
Well-structured, tidy, and easy to navigate websites cause frequent users to stay longer, reducing bounce levels and increasing page views. Furthermore, highly relevant content (sales pages and blog articles) keeps readers happy as they are more likely to answer their questions, address their urgent issues, and help them find just what they’re looking for on your site.
On-page SEO, if done correctly, makes the audience delighted, making search engines happy and they want to provide high-quality information for their customers.
2. Bring In More Customers
Let’s face it, one of the main reasons why you have a website is to stand out from your rivals and increase your customer base. Businesses that have an integrated SEO website attract more clients and grow as fast as twice as fast as businesses that do not have one.
SEO is probably the most efficient and accessible marketing strategy available today. In fact, it will only attract customers who are actively looking to find your product or service!
If you’re willing to spend a few hours of time, effort, and a small amount of money, SEO will help bring “targeted” traffic to your website, and ultimately more customers to your business than any other marketing strategies you’ll ever use.
3. Better Conversion Rates
Seo-optimized websites loads faster, are easy to read and surf, and will display properly on almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
4. Build Brand Awareness
One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related to their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.
5. Bypass Competition
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.