The Covid-19 pandemic has changed the world in ways no one could have predicted. With businesses forced to temporarily or permanently close, limited human mobility, and strict protocols, enterprises were forced to embrace the digital transformation. As we welcome the new year, what trends should we note as we map out your digital marketing strategy for 2021? Here is some insight into what we think. 1. Quality vs Quantity of Posts This Year 2021, it is safe to say that posting consistency is more important than posting frequency. Content quality is more important than content quantity. With social media’s new algorithm, Facebook and Instagram are giving more importance to post engagements. If you post poor-quality content, you’re more likely to lose fans and followers. There is no magic frequency when deciding how often to post on social media. The key is to post relevant, quality content consistently and keep an eye on the times your audience engages with your content the most often. 2. Ephemeral Content – More Impression On Different Platforms Ephemeral content is visual content that is only accessible temporarily (typically 24 hours). This type of content is hugely popular on social on Facebook (My Day), Instagram (Stories), Snapchat (Snaps). This type of content elicits an immediate response from the audience, such as an urgent need to purchase, allows your customers to engage with your brand, expands your reach, better opportunity to reach younger audiences, and builds trust with your network. 3. Tiktok Marketing TikTok has become one of the world’s favorite social media platforms, with over 800 million active monthly users on TikTok worldwide. The quick, easily-digestible format primarily appeals to Gen Z while also making waves with aging Millennials. Through this app, businesses can create an effective digital marketing strategy to connect with two of the largest consumer groups. You can also re-purpose and cross-post video content from TikTok to different platforms capitalizing on video marketing. 4. User-Generated Content (UGC) 2021 will be the year of UGC! You can never go wrong with social proof! User-generated Content strategy has been a digital marketing trend for years now that you can consider it a staple strategy. But due to the pandemic, UGC will be more useful than ever. When things start to return to normal, consumers will want validation that others are buying from you or are at the very least re-engaging in shopping and purchasing. User-generated content will allow brands to nurture a sense of community and connect better with existing customers. 5. Influencer Marketing Influencer Marketing will be bigger than ever in 2021. A recent study found that 40% of people reported that they purchased a product online after seeing it used by an influencer on social media. As a result, there is an opportunity for brands to utilize social media influencers more now than ever. Influencers can speak on a more personal level and give their honest opinion that resonates more with their followers than traditional brand advertising. Influencers are expected to gain even more popularity and followers, and businesses to use influencers more than ever. 6. Social Commerce & Shoppable Posts Visual commerce is taking off as more consumers are willing to buy products through ads they see in their feeds, providing an opportunity for E-commerce brands to create and post interactive ads that allow users to click and shop with ease. E-commerce brands hope this will reduce the risk that customers will abandon their purchase because they have to switch apps or sign in to an unknown store. 7. Micro-Moments A micro-moment is “An intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy.” They want immediate gratification, and they’re making decisions faster than ever before. To take advantage of micro-moments in 2021, you need to be where consumers are searching for information at the moment – or, as Google puts it, marketers have to “be there, be useful, be quick.” To get the most out of micro-moments in 2021, you should: Identify your consumers’ “I want to buy” moments Be there in these moments of need Deliver relevant content Make it easy for them to make a purchase Measure every moment that matters 8. AI-Powered Chatbots For Better Response Management Chatbots will continue to be an essential part of Digital Marketing in 2021. Level up your customer service with customized and instantaneous AI-powered chatbots. Upgrade to an AI-powered chatbot armed with deep-learning and conversational abilities. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Choose one that can run on all of your digital channels – website, messaging apps, and customer support tools. Final Thoughts What do you think about these insights? Let us know if you have other Digital Marketing Trends that we forgot to consider! And for businesses out there, if you need assistance in championing your business, contact Infinity Hub Digital Marketing Company! And we would be glad to collaborate with you and create an effective Digital Marketing Strategy for your business!

Given the current situation, lacking physical options, and more reliance on the digital landscape, digital marketing continues to provide value to small businesses looking to expand their reach and revenue. But what can these businesses do to maximize Digital Marketing without worrying about their budget? Here are five ways you can do to build up your online presence. 1. Identify Your Target Market   Determining the right target market helps you develop effective marketing communication strategies. Given the current state of the economy, having a well-defined target market is more critical than ever. No one can afford to target everyone. It allows you to focus your marketing efforts in the most cost-effective way possible. 2. Improve Content   The content you create has the power to make people feel passionate about your brand. The content you create communicates your message, educates your readers, and persuades them to purchase your products and services over your competition. Providing high-quality content is one of the most important things you can do to attract clients and create interest in your business. Create engaging and thought-provoking content like leaving them with questions or asking them to give your featured product a try. You can also seek assistance in curating your posts for better aesthetic and consistent branding. Utilize User-Generated Content (UGC); reposting customer-made content and crediting them in the posts makes your customers feel “loved” and cared for by the brand. 3. Boost Your Posts   Your business needs to have a social media presence. Using social media to drive traffic to your business and raise brand awareness should be pivotal in your marketing plan. Boosting your posts places them higher on consumers’ newsfeeds, which means your customers have a much higher chance of seeing your content. As more and more people can see your posts, the number of post views will rise, and your target audience will easily be able to like, share, and comment on your posts. Boosting increases engagement and helps you succeed in delivering your message to your customers. 4. Track Your Results   Tracking your Social Media posts can help you analyze what best suits your audience. Constantly monitoring and tweaking your strategies will help avoid wasting time and effort on unwanted results. You can also determine which platforms are better to use in reaching your target audience. You will also be able to identify what time is the best time to post. Timing is an essential part of social media marketing. If you post when your fans are online and at their highest alertness, your posts will drive more engagement, traffic, and sales. 5. Increase Company Responsiveness.   Share your content wherever you have a digital presence and spread the word as much as possible. Final Thoughts   Give your marketing enough budget to start with and give these tips a shot so you can effectively bring out the best with your brand. Create a social media content plan and point out which platform you will post them to be guided with what approach best suits your audience. If you need assistance in championing your business, contact Infinity Hub Digital Marketing Company for better online performance!

There are so many things to be said about doing business online, and sometimes some ideas may sound too complicated or too risky. But don’t worry, I will tell you the advantage of why you have to run your business online! Here are the top five reasons why you should establish an online presence for your offline business: 1. It Will Improve Your Company Image. Nowadays, companies of all sizes are enjoying the benefits of online marketing. If you don’t have an online presence, most likely, your prospects won’t take you seriously. The worst is you might lose your business to competitors that are having an active online presence. 2. You Will Get Better Customer Support. Having an online presence allows you to easily reach out to customers and give them just the information they are looking for without spending a lot of time. This leads to fewer phone calls for technical questions and yet gets more sales. 3. It Has Low Star-up Costs. Starting an online business has few start-up costs. You won’t need buildings to construct, no vehicles to buy, and few people to hire. You just simply need to create your website and start selling! If you began selling offline already, then the transition can be very smooth. You can continue selling the same products online and get an unlimited source of customers. 4. You Can Work Anywhere. With the internet’s help, the world has gotten very small, and you can take advantage of this. Taking your business online gives you the freedom to live and work anywhere you want. As long as you have a stable internet connection, you can live virtually anywhere while doing your business online. 5. Increase Company Responsiveness. The internet allows you to deliver your proposal and purchase orders instantly. Online stores transact orders and confirm them to the client. With a competent online store application, you can easily track inventory, sales numbers, outsourcing orders, etc. Faster response time means happier customers and less administrative work for your part. Wondering how to run your business effectively online? Contact Infinity Hub Digital Marketing Company. Allow us to ace your market. Can’t wait to see you!

Wondering how to keep business going amidst crisis? Come to think of it! The coronavirus pandemic has dramatically affected the country’s economy because most businesses, if not all, were forced to shut down for the safety of their consumers and employees. Most businesses that are not considered as essential were not permitted to operate in their establishment to prevent the further spread of the virus. The current pandemic has affected our work since we don’t have any choice to bring our office to our own homes. The question is how to keep business going amidst crisis? This has shown significant setbacks for us since it limited us from the interaction with our customers. Instead of ranting and being pessimistic, why not try to look for better alternatives to keep presence felt by your existing and potential customers. Since technological advancements have become evident in this generation, why not use these to your advantage? Consider digital marketing to continue your business. Take Time To Assess Your Marketing Approach In today’s era, it is the best time to begin our business online. If we keep on depending on the traditional way of marketing, it would be hard to adjust and adapt the changes. It’s time for us on how we can make our presence felt by our audience. With the use of digital marketing, we can touch more audiences. Adopting New Digital Resources Social media is widely used nowadays, and using it for our business is a wise choice. Facebook, Instagram, Twitter, among others, can be utilized to introduce your product or services to the audience online. It is an effective way to reach a wider audience. Double Your Effort In Marketing Your Business & Distinguish Experience Best way for our business to survive is to cut the budget allotted and keep operations intact due to substantial financial costs. While others may think that this is a wise idea, it’s the other way round. Instead of lowering your marketing budget, you should direct your money to the right path. As we can do most things online, invest more in digital marketing. However, take into consideration that your audience may also experience trials now. Instead of being aggressive in selling your products or services, let them feel more warmth and care from you. Let your existing and potential clients feel your presence and keep them engaged through your content. Seek And Hire Digital Marketing Experts Last thing you do find the right people to guide in the right direction if you still new to digital marketing. It’s quite hard to juggle two things at a time. While multitasking is good, you cannot do it forever. The key to success is to focus on core business operations while letting the experts handle digital marketing. If you have some questions, please send us a message, and we will gladly help you out. Let’s discuss how you can turn your goals into reality