Everyday trend changes; as a marketer, our job is to stay ahead of the curve with the most critical marketing trends. Email Marketing is one of the underrated marketing strategies that are very common in Digital Marketing.

If you’re doing a business and didn’t maximize the idea of Email Marketing, you might lose the game for not reaching the right market. But, like any other competition, there are a lot of existing competitors who are also ahead of the game. That is why understanding the trends are important in your business. In addition, to get the most out of your email marketing campaign, you need to ensure your strategies are up to date. 

Personalization

Being creative in your email campaign is the key to getting the attention of your target market; personalizing emails allows the audience to appreciate your email visually, which they tend to read the context of your emails. 

Personalized emails, in terms of body content, subject lines, timing, and even the types of product/service offers presented, can and should be developed to make each customer or prospect feel like they are valued.

Artificial intelligence or AI

Companies and business owners who invested Artificial Intelligence in their emails are already one step ahead of their competitors. 

The ability of AI to analyze data and interpret split tests allows companies to manage lists efficiently, find the most compelling subject lines and offers, and identify the best sending times in a span period.

Also, AI accelerates the ramp-umps and your business ROIs.

Plain Text Emails

The creativity of emails has its limitations. Dazzling design or heavy layouts may work for some email campaigns, but in contrast, going to the complete opposite with plain text is way more effective. If you’re only making emails for awareness that your products/services exist.

If you have a limited budget for your email campaign, this is your time to give it a try.

Mobile Optimization

In the world of web development, mobile-first design becomes the standard in the year 2022 since more audiences use mobile devices than desktop computers to access the Internet. 

In 2022, the number of smartphone users in the world today is 6.648 Billion, which translates to 83.96% of the world’s population owning a smartphone. 

Suppose your email offers a positive mobile user experience. In that case, you’ll capture a larger amount of audience who would know that your product/service exists in the marketplace.

Landing Page Quality

Many email campaigns’ mistake is pulling out all the stops to reach their Close Target Reconnaissance or CTR goal. It’s crucial for recipients to merely click-through and convert when they get through the landing page. 

Copywriting in landing pages takes a good role; it affects the CRO or conversion rate optimization knowledge and technology platforms that support granular split testing and personalization.

Landing page development should be the main goal in 2022 to boost email campaign results. 

As a marketer, staying up to the latest trends on Digital Marketing regarding email campaigns can make your life easy! With Infinity Hub Digital Marketing, we can give you fresh and compelling ideas on how to promote your business using email marketing with the guidance of Gilmar Padua, a Digital Marketing strategist.

We have a team of experts who can give you 100% of their expertise with desirable results for your business! 
Contact us at our official landing page if you want to partner with us. Click here!