Marketers’ worst mistake is making assumptions not backed by research, because when you guess rather than know with great certainty you can head down a time-consuming and costly path. See…

Valentine’s Day is upon us again, presenting an opportunity to launch some quick holiday marketing campaigns. Holidays give marketers the opportunity to play off of popular topics and create messages…

Last-Minute in Digital Marketing Tips for Valentine's Day? You're in the right place! If you’re a digital marketer, you’re probably aware that you can take advantage of every holiday, special…