The rapid growth of the digital market has launched a new era of human engagement across all aspects of life. For business-centered industries, the combined effect of digital technologies in promotion and marketing has proven to be of high value to online trade and distribution.
We can all expect to see new marketing trends on the rise and is crucial to companies’ and brands’ success. We’ve deciphered what the 5 biggest trends of 2020 are shaping up to be. It has been determined that Digital Marketing is on its way to becoming the Future of Marketing, with the ability to deliver and create an online brand and product awareness.
Every year sees massive shifts in consumer mindsets: what we care about, how, and why. With technology on the rise, planet warming, and political divisiveness more intense than ever before, expect more concerns around privacy and greater care for social responsibility.
Consumers are going to become more socially and environmentally driven, caring about not only the impact a product has but the corporate responsibility of the company behind the product too. The care for ethical consumerism is particularly on the rise in Millennials and Gen Z, who are growing in size within the consumer market.
2. Artificial Intelligence
2019 saw a huge increase in the development of artificial intelligence (AI) and machine learning (ML), and in 2020, we can expect this to only accelerate. AI will continue to reshape user experience with more augmentation embedded in products and devices.
Also, expect AI to shape the products we see enter the market or modify existing ones. Take self-driving cars for example. There have been whispers of autonomous vehicles for decades and the past few years have seen a particular increase in talk about this innovation.
3. Visual And Purposeful Content Marketing
We all know the significance of content marketing, and in 2020, expect the content to get more visual and purposeful.
People are reading less and watching more. When there’s a lot of text, expect your audience to be skimming it. Because of this, in 2020 you can expect a lot more visual content – and a lot more creativity in that space. Think infographics, videos, dynamic imagery, animation, graphics, short-form written content, and lots of popping visuals across all platforms.
Consumers also want higher-quality, more purposeful content over fluff. And marketers are going to be listening. In 2020, expect content to be focused on providing thought-provoking value-packed content to their audience over simply pumping out anything for clicks.
4. Chatbots (Bits And Bots)
In the new year, expect more bits and bots. Facebook predicts that by 2020, 80 percent of all smartphone users will be using a mobile messaging app. With more users conversing via messaging apps, you can expect marketers to be right there with them. Think more about customer service, chatbots, and sponsored messaging posts.
You can save you a ton of time and help your customer with the correct programming of chatbots. Chatbots are most popular with messaging platforms such as live chat on your website or Facebook messenger. These bots talk directly to your users and do all of the hard work for you. You can sell your products without ever lifting a finger. The bot does it all.
5. Voice And Mobile Search
We spend around three and a half hours a day on our mobile phones. This, plus an increase in voice recognition, we can expect to see an increase in voice and mobile search.
Everyone in the digital marketing world has been talking about voice search for a while. Consequently, Google has switched its priorities by introducing the Mobile-First Index, which means that Google predominantly uses the mobile version of a page for indexing and ranking. In other words, if your page doesn’t look good on a mobile device, or if the mobile version has less content, you may lose rankings in both mobile and desktop search results.