ABS-CBN, one of the leading broadcasting networks in the Philippines, was confronted with a new crisis involving one of their star Kim Chui as they faced closure due to the problems of their renewal of franchise. Many of their talents have released statements and their feelings about the said closure. Among these talents who shared her standpoint is Kim Chui. However, upon her interview, she gave a statement that made many of us raised an eyebrow. This paved way to “Sa classroom may batas …” to become viral. It has been circulating the past few weeks, and some have even created a remix for it. Despite the unwanted publicity, there are lessons that we can take from this, especially if you want to upgrade your marketing skills: Here are the top social media marketing lessons we can get from Kim Chui: Know Your Audience For your content to go viral, you should remember that it is not enough to post it. You should know what type of audience you are reaching. In the case of Kim, she knew who exactly she wants to achieve, us Filipinos. It’s easy for her to use a different language, but she made sure that her audience can understand her point. Connect With Them Emotionally You need to remember that most high-quality content became active because of their emotional connection. Kim Chui’s fire was evident during the interview, which created a relationship between her and her audience. The emotion that she showed made it easier for people to know her message. Share A Story That People Can Relate To Through Your Content People would remember your content more if what you will be posting is something that they can relate to. For instance, Kim Chui used her viral “Sa classroom …” statement, and because of this, many people reacted because they can refer to it. Keep It Concise And Memorable Even though she didn’t deliver what she intended to say, she kept it short; thus, making it easier to remember. Also, she made an impact by reiterating her example again and again. Furthermore, she used some words that can stick to the minds of the people. Find The Right Time To Share Your Content What she said during the interview resonates not only with the closure of her network, but with the present situation as well. It became relevant as her message points out our compliance with the “stay at home” at home policy. Make The Best Out Of The Situation Many people have created memes and composed songs about this, instead of moping around due to the backlash she received, Kim Chui was able to rise from the situation and even created a full version of the song. In the end, she created another opportunity for people to talk about her more. You can also make your contents are trendy, as relevant, and as viral as you can. We, at Infinity Hub, can help you achieve your content’s all-time high. You may send us a message through our site support@infinity-hub.flywheelsites.com or through our Facebook page to get additional information.

The number of cases in the country is steadily increasing as days passed; because of this, many businesses have forced to close down their establishments momentarily. The financial loss for the business owners is enormous. Though the enhanced community quarantine is said to lift soon, it seems that the regulations will continue not to be lenient. In this situation, there are ways that you can do to regenerate the money loss and continue to boost profit for your business. You need to be aware of the expenses that you will release once the ECQ is lifted. You should know what to prioritize and what alternatives you should do to make sure that your business will get back the money lost due to this pandemic. First FIRST, you need to do, is to allot money for your operating expenses that will go to pending taxes and supplies that you need to buy or procure. This is to make sure that there will be no backlogs when you operate your business again. Second SECOND, you need to ensure that you will still follow social distancing and other protocols when you start operating your business. You need to remember that you already lost a lot of months due to this pandemic, so let us not put that to waste. Third THIRD, you need to look for techniques to gain back the customers you lost as well as attract new customers. You can start by improving your digital marketing. The higher you do with your digital marketing style, the bigger chances of doubling your existing customers. You can have promotional teasers for your business so that your existing customers will know that you will back on the market. You can also contact them through e-mail or their social media account and offer them great deals. You can use social media and have social media giveaways. Yes! This may sound odd, but this can attract people. You can also go to LIVE and have polls and games. This can help you engage with your existing customers and potential customers. You can also ask a legit digital marketer to do the task for you. It can help maximize your time for other jobs, and it can also help you save money. Digital marketers can also help generate leads and earn more traffic to your social media account and website. You can contact Infinity Hub to know more about digital marketing and how they can help you in this dire situation. It is a company that helps people market business online. They make digital marketing more strategic. Also, they create excellent websites, outstanding infographic designs; actualize animation features, among others.

The progress of our technology has become more and more apparent in this generation. People are hooked onto their phones and other gadgets most of the time. We use social media platforms and the Internet, in general, in communicating with other people, performing our job and school tasks, and in our businesses. All of these things done on the Internet, and if you own a business or planning to start one, you need to be sure that you will make use of it to stay relevant. Furthermore, with what the world is facing today, the more reason for us to use the Internet to our advantage. Regardless of our business (or our plan to start a business) can still manage to open in this dire situation or not, we still need to put into use the power of the Internet. In this way, we can grasp more people, and we can keep on the new norm of business. 1. Why Is It Called “The New Norm”? If we say BUSINESS, we automatically think about PHYSICAL STORES. If a business does not have any physical stores, we are a little apprehensive about it and even doubting its legitimacy. However, this kind of perspective has been gradually fading. Online shopping stores have become a fad these days, and their popularity is steadily rising. Also, with people cannot go out because of the health risks that the pandemic has brought, more entrepreneurs should think of ways of how to capitalize on this opportunity. 2. Venture To Digital Marketing As stated, most people have social media accounts and using the Internet. Having said this, if you own a business or planning to own one, you should consider investing in digital marketing. It offers more significant benefits to our firm. It can spread to a broader audience. The expenses that you will have on digital marketing will be lesser compared to traditional marketing strategies. You can easily interact with your potential customers with digital marketing and monitor their reactions towards your marketing ways. 3. Contact Infinity Hub If you are still new to digital marketing and don’t have any idea of the ways of this technique, you can contact Infinity Hub to help you with this. It is a digital marketing company that offers quality service to its clients. They will help you with how to develop plans and strategies to boost your business’ popularity. Besides, they offer marketing consultation and help you with market research to know what audiences you should target.

Given the situation that the world is facing today, the stability of many businesses is in jeopardy and How to be Productive Amid This Global Pandemic. A lot of companies have momentarily closed down until the quarantine has been lifted, while others have closed permanently. Despite this adversity, we should always look at the bright side and see the opportunities that this pandemic has brought us. Indeed, there are still ways to keep your business running while keeping yourself safe from the coronavirus. Assuming that you can balance your work-home schedule and know how to manage your resources wisely, there is still ample time to keep your business going and continuously earn profits. Here are some ways to stay fruitful during this coronavirus pandemic. 1. Go Online! One thing you need to remember is to make use of our technological advancements. Since almost everyone has social media accounts, you can grab this to your advantage; invest your time and money in marketing, and looking for other channels that you can use, such as digital marketing. You need to improve your digital marketing to generate leads and earn more customers. There are about 5.6 billion searches that Google receives every single day. Imagine if you can get a portion of this number and how much lead it to bring to your business. Adding to this, you can also invest in search engine optimization to make sure that you are on top of Google’s searches for your niche. 2. Keep An Eye To Your Current Customers You can build long-term relationships with your existing customers via email and do some work to be productive Amid This Global Pandemic. Can strategize ways to help them, and they will definitely appreciate this, especially with all that’s going on. You can also team up with other companies that are complementary to yours to make your products and/or service better. By teaming up with others, you can offer more to your customers. 3. Contact Infinity Hub If you do not consider yourself as tech-savvy, you can send a message to Infinity Hub to help you market your business online. They offer the best services when it comes to digital marketing and information technology tailored to provide your needs.

When you hear “content marketing,” what comes to your mind? Blog posts? YouTube videos? Facebook posts? Though these represent some of the most popular types of content used today, content marketing is not just about that, as it has been around even before the Internet existed. Content marketing is really about storytelling. It is about reaching out to your target audience and telling them stories about your brand, products, and services. And who does not love a good story? Content marketing can, therefore, be defined as a long-term marketing approach that aims at creating a long-lasting relationship with a clearly defined audience through the creation and distribution of relevant content. This marketing strategy has become more critical than ever because traditional advertising is rapidly growing obsolete. People want to feel that you value them, and so bombarding them all the time with a sales pitch does the opposite. Creating high-quality content, on the other hand, is what you want to be doing. You need to attract prospects, build a trustworthy relationship, and turn them into repeat customers. All that, and more, can be achieved with the right content marketing strategy. 1. More Website Traffic Consistently creating high-quality content that is relevant to your specific niche is a great way for you to be more visible in search engines. The keywords here are consistent and high quality. Focusing on quantity alone might not help you achieve your goals. Posting quality content on a regular basis increases the number of visitors to your site, therefore, increasing website traffic. 2. Build Brand Image And Trust Once you have succeeded to have more website traffic, your next goal should be to convert one-time visitors into repeat visitors by building a solid brand identity and, eventually, a trustworthy relationship with the visitors. Quality content helps you to achieve this goal by consistently answering the questions of your visitors, meeting their needs, and helping them make smart purchase decisions. 3. More Sales Last, but certainly, the most important benefit of content marketing is its potential to increase your sales. Selling a product is like seducing someone, you need to entice and convince the person to engage in a relationship with you (your product). Content marketing does that by attracting potential romantic partners (visitors to your site), helping you have more dates with them (turning them into repeat visitors), and in the end, engaging in a lasting relationship (turning them into faithful customers). Unless you have an unlimited budget and time to waste trying different marketing strategies that might not work, you might want to start with an efficient content marketing approach. Want to know how to create a content marketing strategy that will suit your specific needs? Get in touch with us to get started.

Your website is the first place many potential clients seeking to buy your product or enlist your services will go. Why is it important to have a professional web developer to create your website? Consumers can evaluate your business and compare it with competitors long before making a purchase. So it is vital that your business has a professional, trustworthy website to help you stand out from the crowd. Many people do not realize the importance of good web design, nor do they see the damage created by a poorly constructed one. Businesses that do not have a professionally created website risk losing sales to competitors, so if you want to compete in the online market it is essential that your website is credible, well-built and up to date with the latest technology. Below is the main reason why is it important to have a professional web developer to create your website! 1. Saves Time & Money   Time is money! Should you decide to create your own website, you may end up spending much longer than you anticipated trying to achieve the site you think you need. You could spend months learning HTML, Javascript, marketing, communications, CSS, photo optimization, and SEO and it may be that you are still unhappy with the result and, even worse, the site does not give you the sales you need. A web developer will stick to a deadline and create the site your business needs to generate revenue which will free you up to focus on your business. 2. Competition   If your website is more professional and effective than your competitors, then your business is already one step ahead. A credible, well-built site gives a great first impression and gains the trust of your potential clients giving you that edge over your competitors. 3. SEO   Good search engine rankings are key for increasing exposure and generating business. Search engines are now a large number of your potential clients will find your business on the internet. Professional web designers know how to develop the site so that it ranks decently in search engine listings which will, in turn, encourage sales. 4. Browser Compatibility   Different browsers and devices have different standards for displaying web pages. Something that may appear perfectly fine on one browser may look broken and jumbled in another. Skilled designers are able to properly display your website on a variety of browsers, testing your site to ensure that it appears as you want it to so that your business does not lose a potential sale. 5. Maintenance   A website is never complete and will always require maintenance to keep them up to date and relevant to its industry. New technologies are developed, search algorithms update, and your business information changes, this all means that your website must stay up to date to avoid being lost and forgotten. Web developers stay on top of these changes and the latest market trends which keeps your website fresh and current. 6. Custom Design   A skilled designer will create a website and online image suited for your business and industry that will help you stand out from the crowd and add features further down the line. A standard pre-made template will restrict your business as these usually do not include blog pages, galleries, contact forms, shopping carts, and social plugins and it may be that you have to rebuild the site to accommodate changes in the future.

Marketers’ worst mistake is making assumptions not backed by research, because when you guess rather than know with great certainty you can head down a time-consuming and costly path. See more! Here are the assumptions that sabotage digital marketing.  Assumption No. 1: We Know What The Customer Wants. The first assumption that sabotage your digital marketing. It’s the marketers’ job to know their customers and to accomplish this, they usually complete quite a bit of work – oftentimes creating personas and getting into the heads of each segment. But sometimes things go wrong. Marketers get off track and start assuming too much. Don’t make assumptions about your customers, even if, as marketers, you know them well. Test your assumptions, use real data, and ensure the response that you will receive is positive before taking action. Assumption No. 2: Social Media Is Always A Profitable Venture. Simply engaging on social media, is not enough. Even if engagement is high, that doesn’t write a check for higher revenue. In fact, a lot of marketers are making some dangerous assumptions about social media. Social media is still young, and many marketers struggle with selecting the right key performance indicators (KPIs). Quantifying a return on investment, however, can be hard. It’s not for lack of data; social media metrics are simple to obtain. Key takeaway. Don’t get caught in the dangerous assumption that likes and shares automatically translate to profits. Test that engagement to see whether it truly improves your bottom line. Assumptions No. 3: You Can Guess About General Trends.   Access to data about general trends is valuable, but it shouldn’t be used alone to determine what to offer customers and how to market it. General trends are useful; however, use them as a starting point and then conduct your own research. Do those trends apply to your customers? Modify your marketing approach as appropriate. Assumption No. 4: All Customers Are Equal.   Most marketers are familiar with the 80/20 rule, which was first introduced by Italian economist Vifredo Pareto. In business, this rule states that 80 percent of your business comes from 20 percent of your customers. With regard to productivity, it says that 80 percent of the results come from 20 percent of the actions. You get the point. However, some assume that all customers are equal. But a recent study found that when it comes to social media, as highlighted above, this is not always true. The vast majority of customers who follow brands on social media do so for the discounts, coupons, and sweepstakes. Moreover, these customers may not add the most value to your brand. Key takeaway. Find out where your most profitable customers are spending time and refocus marketing efforts to grow those relationships and find more customers who fit that profile. Assumption No. 5: Loyalty Translates To High Profitability.   Some marketers believe that customers who have been with the company the longest and purchase with high frequency are the most profitable. Yet this too is an assumption. Even though these customers are high-frequency purchasers, it doesn’t mean those purchases carry the highest profitability. Try examining loyalty and profitability in another light. Who are your most profitable customers? Build personas for those individuals. Are these customers also the most loyal? Look for overlap, and find areas of potential for new opportunities. There are some things a marketer should never guess about – branding, logos, and even the colors that customers like best. Additionally, the simple elements of the customer experience, such as whether your customers prefer to talk on the phone or chat live on the website, can also become dangerous pitfalls when combined with assumptions. Use existing data, but also collect your own to create a better understanding of customers and, consequently, stronger and more powerful marketing strategies.

Valentine’s Day is upon us again, presenting an opportunity to launch some quick holiday marketing campaigns. Holidays give marketers the opportunity to play off of popular topics and create messages that resonate with the masses. Here are 7 ways you can leverage Valentine’s Day marketing for your small business. Missed out this year? Don’t worry, build these ideas into your 2020 editorial calendar so you never miss an opportunity to leverage holiday traffic! 1. Add Some Romantic Flair To Your Company’s Social Media Accounts Help your followers get into the spirit of love by adding some romantic flair on your social media profile images and cover photos (Hint: if you’re running a campaign, you should match your art to any other pieces of marketing collateral). Otherwise, just make sure it’s a Valentine’s Day tie-in that allows your brand to still be recognizable but also celebrates the holiday! 2. Send Your Customers Valentine’s Day Cards Yes, it may sound like a throwback to the playground, but sending your customers physical cards is a great way to show you care! Because most brands spend their efforts predominantly on digital platforms these days, going back to more traditional marketing techniques will actually set you apart from the pack. While individuals may be tired of receiving emails, a physical card could be a welcome surprise. Try not to include overly ‘salesy’ messaging. Instead, focus on telling your customers how much they mean to you! If you’re out of time to get your cards in the mail, a digital card can also be fun. Try including a special offer or discount to complement your message. 3. Ask Your Followers To Share Their Love Stories Active on social media? Ask your audience to share their love stories, finding a way to tie in the question with your brand. Be clear that not every story has to be romantic in the traditional sense. (You don’t want to alienate members of your audience). Ask for all types of love stories, including romantic, friendship, familial, etc. Offer a prize for the best story, but make sure you have the guidelines clearly outline before launching your campaign! Keep in mind that you shouldn’t explicitly ask your audience to like and share your post for extra entries. Facebook is cracking down on these types of posts. 4. Show Love To The Singles Not everyone is in a relationship, and it’s important to keep that in mind during any Valentine’s Day campaigns. In addition to addressing couples, send some love to your single followers as well. Offer special deals for singles if you can, or focus on deals that apply to everyone – no matter his/her relationship status. Be careful about using hashtags such as #singlesawarenessday unless your products/services and editorial style are typically tongue-in-cheek. 5. Use Appropriate, Relevant Hashtags Speaking of hashtags, there are ways you can use them effectively for Valentine’s Day marketing campaigns. If your brand uses Twitter, check out some of these successful hashtag campaigns, then come up with one of your own. Keep in mind that hashtags don’t have to include your brand name, but they should be clearly associated with your brand. Choose a hashtag that’s unique and memorable, then include it in your posts and ask your fans to do the same so you can build as much user-generated content as possible. Offer a special prize or offer for the most creative hashtag in a post. If your business doesn’t have a well-known hashtag and you don’t believe that a unique hashtag will have an impact, play off of existing popular hashtags. You can check them out on Twitter’s trending list (left column on your Twitter feed). 6. Run A Valentine’s Contest We’ve alluded to this already; running Valentine’s Day contest on your social media channels can be fun and beneficial for you and your followers! Whether you choose to offer a special date night activity or a product that’s a great fit for couples or singles, focus on contests that will excite your followers and won’t be a huge drain on your marketing budget. Keep in mind that your giveaway doesn’t always have to tie back to your business. 7. Make V-Day Mobile Push Notifications Does your organization have an app that sends out push notifications? If so, then you should think about how you can adapt them to sync with major holidays and big promotional campaigns. Be careful; push notifications can be annoying for users, but when you find messaging and branding that offers value to your customers, they can be extremely effective. Find ways to adapt your existing push notifications and special offers to be more thematic for the holiday.

Last-Minute in Digital Marketing Tips for Valentine’s Day? You’re in the right place! If you’re a digital marketer, you’re probably aware that you can take advantage of every holiday, special occasion, and event as a marketing opportunity. One of the most overlooked occasions to take advantage of is Valentine’s Day. Because Valentine’s Day is a consumer-centric holiday, you can use digital marketing tactics to build consumer interest in your product and drive them to purchase. But with Valentine’s Day just a day away, you may not have thought about how to promote your business with a digital marketing campaign. However, there are some last-minute ideas that you can pull off in just a few days to make the most of the holiday. Here are some of the last minute digital marketing tips for Valentine’s Day. See more! 1. Themed Landing Pages Or Microsites Landing pages or micro sites can be a great way to promote Valentine’s Day specials. Since the holiday is geared toward people buying gifts for loved ones, many retail brands curate products specifically for user groups. Consider making pages for groups that make sense for your brand, like boyfriends, girlfriends, husbands, wives, and “galentines”. (a term that references female friends celebrating the holiday by exchanging gifts). If you’re not an e-commerce company, don’t worry. You can develop another creative campaign for the holiday. Share how much employees love your company to recruit new hires, or donate money to charity for every new email subscriber. The options are endless; find out what’s best for your business and what your consumers will respond to. 2. Email Valentines You may not have time to coordinate a direct mail campaign, but email valentines can do the trick. Come up with a fun theme that’s relevant to your customers. Like this ad agency did two years ago. Write a puny poem or love letter to your customers. Or design a fun play of a traditional valentine as an extra touch point with your customers this month. Take the hassle out of distribution by sending them to an email list you already have ready to go. 3. Surprise Flash Sale Valentine’s Day is a celebration of love, and nothing says you love your customers like a good deal. Why not surprise them with a flash sale? This idea can be executed quickly and promoted with display advertising or existing channels you’re already using to communicate with your customers. Know more! Consider putting a time limit on your sale. Giving deep discounts on a few popular items for a limited number of customers, and following up with remarketing. This can help incentivize buyers to make the purchase. 4. Guerilla Marketing Guerrilla marketing stunts can earn tons of positive publicity and don’t have to take long to plan and execute. On the simpler, affordable end of the spectrum, one grocery store used its PA system to share loving messages with customers without much cost. They captured those moments on video to share with other media outlets. Whether it’s conservative, outrageous, or somewhere in the middle, a guerrilla marketing stunt might be just what you need this year. 5. Social Media If you’re really short on bandwidth this month, social media can be a great place to earn engagement. When brainstorming for your Valentine’s Day social media post. Take a look at your analytics to determine what kind of posts your followers react to the most. Replicate that success by giving them what they’re already more inclined to engage with. As you’re planning your Valentine’s Day promotions, consider pairing multiple elements to create your ideal campaign. A flash sale could be promoted through email blasts that drive users to a custom landing page. Or a guerrilla marketing stunt could be promoted on social media to earn more likes and engagement. This would be more helpful in engaging your social media posts. Whatever you do this year, make sure you can execute it well. It’s better to have one or two thoughtful. Strategic touchpoints on Valentine’s Day than several poorly planned touchpoints that turn off your customers and diminish your brand value. For more blogs and references for your business. Visit More! 

How to attract your target audience for valentine’s day? The annual holiday of love is just around the corner. Are you wondering how you can boost your online marketing in time for Valentine’s Day 2020? Have no fear – studies of marketing trends show that Valentine’s Day traditionally inspires a jump in last-minute sales, both online and in-store. Unlike other occasions, Valentine’s Day shoppers tend not to plan too far ahead. Online activity is significantly higher in the week leading up to Valentine’s than the month before. According to one study of US-based online florists, the two days before Valentine’s saw an impressive peak in web traffic and conversions. So now is the perfect time to implement some winning digital strategies to help catch lovestruck customers just before the holiday. 1. Love Is In The Web According to the National Retail Federation, nearly 54% of the people will spend money on Valentine’s Day gifts and treats, with an average consumer. Clearly, Valentine’s Day shoppers are feeling the love – nearly 20% are even planning on buying Valentine’s gift for their pet! How to attract your target audience for valentine’s day? This means it’s the perfect opportunity to entice potential customers with special offers, time-limited discounts, and incentives. Help your customers tap into their loving spirit by giving them a little extra. 2. Set Your Sights On The Right Target Marketing is a lot like love – you’ve got to set your sights on Mr/Ms. Right. Fortunately, when it comes to marketing performance, there’s a range of advanced targeting tools that can make it much easier to find your best audience. On Valentine’s Day, the holiday of love, men are the big spenders – in fact, men spend about twice as much as women on Valentine’s gifts. For many brands and advertisers, it might well be worth creating a campaign focusing on a male audience. True Pheromones, for example, has a line of products that are targeted toward men who are both single and in a relationship, to boost the romantic factor on Valentine’s Day. They go as a pair with any plan men come up with on V-day. Also, the typical Valentine’s day shopper tends to be younger. Among those aged 18 to 34 years, between 60% and 65% are purchasing Valentine’s Day gifts, with the figure dropping to less than 50% for older consumers. Many of these younger customers are using their mobile devices for Valentine’s shopping – half of the smartphone owners will buy their Valentine’s Day gift via their mobile phone, or use it to research and make a purchase decision. So, the perfect match for your Valentine’s Day campaign may well be a predominantly young, male and mobile-savvy audience. Keep that in mind when choosing your targeting parameters. 3. “You Had Me At The Landing Page” If the native ad is the first date, then the landing page is when things start to get serious. By clicking your ad, the user has expressed definite interest in your content. Now’s the time to take things up a notch and really get them to fall in love with your product or service. How? By creating a beautiful, creative, and smart landing page that entices them to follow through and complete the conversion. 4. Love At First Click Valentine’s Day is the perfect excuse to get up close and personal with your potential customers. According to McKinsey, email marketing is 40 times better at getting new customers than Facebook or Twitter. So what are you waiting for? This Valentine’s Day, launch an email marketing campaign that makes your customers feel special. The happy, romantic holiday is a ripe opportunity to get creative and a little bit daring with your email marketing. Combine a sassy subject line with a special offer that they can’t refuse. The advantage of email marketing is that your offer lands straight in the inbox of the potential customer, which is a great chance for you to make a direct, one-on-one impression. 5. Valentine’s Day Is Not Just Chocolates And Flowers Every month, remind people what you sell. It’s that simple. Do you sell jewelry? Remind people what type of jewelry you specialize in. Men’s? Women’s? Rings? Necklaces? Bracelets? Remind people why they should buy from you. Do you offer free shipping? Do you offer a price guarantee policy? Remind people what brands you carry. If you sell shoes, let them know you’re an authorized Nike seller and that you offer easy returns if the shoes don’t fit. Tell them how big your selection is or what new shoe models you’ve received recently. Reminding customers every month about your product offering and value proposition (Who you are? what you sell? Why buy from you?). ConclusionKeep in mind that you shouldn’t limit yourself to email marketing. You should engage with your audience using email marketing, Facebook, Instagram, and Snapchat.the ntine

1. Meet Your Match In this campaign, you can showcase products that go well together. People need to be inspired because sometimes, they have no idea what to buy on Valentine’s Day. This type of campaign is great because it allows you to cross-promote product categories and increase average order values. For example, you can feature some beautiful necklaces with matching bracelets. 2. Gifts She Will Love This campaign is great for anyone looking for a gift for her. You can showcase popular products for women based on bestsellers or high ratings and positive reviews. Don’t forget to use lifestyle images since it will help shoppers visualize how it would look on them. 3. Gift He Will Love Valentine’s Day isn’t for women only. Men want gifts too! In this campaign, you can showcase some gift ideas men would love to receive on this romantic day. Remember to also use lifestyle images showing a man with the product. 4. This Is What She Wants Guide shoppers in telling them exactly what women want to be based on this year’s trends. People like to gift popular items. You can use this campaign to highlight top trending products within each of your departments or categories. 5. Date Night, Done Right Date nights on February 14th are special and shoppers would want to make sure everything is perfectly planned. Help them plan for it by giving ideas on what they can buy to set the mood. For example: If you sell candles, showcase romantic scents and candle colors. 6. Practice Self Love, Treat Yourself Not everyone has a partner to celebrate with during this day. Some of us might simply want to treat ourselves to something special. Launch a campaign that features items people would buy for themselves. For example A bathrobe or a book. 7. Last Minute Valentine Gifts This campaign is perfect for procrastinators. It’s your opportunity to feature product last-minute ideas for those who haven’t bought anything for their love. During this campaign, consider offering free shipping or a reduced rate for express shipping. 8. The Valentine’s Day Gift Shop If you have a lot of products to showcase on Valentine’s Day, simply create a Valentine’s Day Gift Shop. On this page, you can feature all the different products and product categories fit for this campaign. 9. Love Your Pet Some of us might not have a significant other to share our love with this during Valentine’s Day, but we might have a loving pet. If you sell pet products, this is an opportunity for you to reach those pet owners. 10. Valentine’s Day Giveaway A great way to support your Valentine’s Day campaigns is to host a giveaway. If people aren’t interested in buying something, they can at least take part in your giveaway. This can help acquire new emails as well as generate some buzz on social media.