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8 Digital Marketing Trends For 2020
Business, Digital Marketing, Marketing, Online, Social Media

8 Digital Marketing Trends For 2020

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2019 was a busy year for marketers. With dozens of new marketing tech flooding the market. Hundreds of courses on marketing mastery, and thousands of sales funnel videos. Predicting digital marketing trends for 2020 became as hard as cooking a perfect macaroon. This year we have to take this to the next level and go out of our comfort zones and be competitive than ever to stand out. Learn more! Below is a summary of the top 8 digital marketing trends we will see explode in 2020. 1. Predictive Marketing We are living in the age of data abundance. Know more! Where people engage with brands over several channels. They consume content in an unstructured manner, and do a lot of homework before making a buying decision. Predictive marketing is taking all these unstructured interactions. Looking at existing positive data patterns, and anticipating results accordingly. More and more mature platforms have started to talk about predictive analytics and predictive lead scoring on their blogs and podcasts. Some common usage would be identifying the likeliness of a new lead making a purchase decision and what sequence of messages to deliver to them. Or perhaps identifying the most promising channel for message delivery (ex: Email vs SMS vs Push) and determining the type of message to send out accordingly based on the predicted buyer stage. Many industries have invested heavily in this technology. For example, hotels and resorts have the ability to determine the expected number of guests on a particular day or event to increase their booking rate. Also, innovative e-commerce businesses have been leveraging predictive data. Learn more! Such as past purchase history, consumers’ preferences. And click-through behaviors to recommend new products and better personalized retail experiences for their shoppers. No one does it better than the online retail giant, Amazon, where they can detect the time and your readiness to buy. Then deliver highly targeted product recommendations via email or recently, via browser extension called “Amazon Assistant“. 2. Smarter Ad Bidding Google ($103.73B ad earnings) and Facebook ($67.37 ad earnings), topped the digital ad spend in 2019 according to E-marketer. Their 2020 race is getting brands the best return. Learn more! On their spending using smarter ad bidding options. In fact, ad bidding is the first thing Facebook and Google ad specialists preach during training calls. While ad bidding is not particularly new, both giants are getting creative with new options. For example, Google recently announced during Google Marketing Live 2019 a smarter automated bidding that uses machine learning. To optimize towards selected performance targets in each and every auction—a feature known as “auction-time bidding”. Smart automated bidding also includes different types of bid strategies such as Target CPA, Target ROAS, Maximize Conversions, or Enhanced CPC. Advertisers can use either of these strategies at a campaign level, group level, or portfolio level. Google and Facebook will also be offering more local business and event-based ad support to bridge the gap between local experiences and advertisers. 3. Shoppable Posts Although shoppable posts on social media have been introduced over two years now, 2020 will witness an explosion of these blinking dots. Learn more! Primarily because of easier, out-of-the-box integrations with third-party apps and e-commerce marketing tech. As the number of Facebook, Instagram, and Pinterest users are growing and buying impulses are triggered through feeds and stories. E-commerce businesses are realizing the impact social can have on their e-commerce sales with measurable numbers and increased traffic. According to Instagram, the number of active worldwide users is 1 billion, and 90% of them are following shopping brands. Furthermore, interactive ads would minimize the bounce rate and reduce the sales funnel as customers are provided with a seamless online shopping experience. 4. SEO Structured Data According to JumpShot, a marketing analytics firm. 49% of Google searches resulted in no clicks in the first quarter of 2019 which means that almost half of these searches are lost, missing the chance of gaining traffic. Another significant change is that the number of visitors that businesses are getting from organic efforts and SEO is expected to decline. Google has been prioritizing rich ‘visual search’ snippets. Read more! Across all their platforms and devices. Which allow visitors to get all the information they are looking for a lot faster and help them decide on the right website to click through. Right from the top results. Based on a study conducted by Path Interactive, among people aged between 13 and 18, 40% of them are going to get what they need through rich snippets. This effort by Google will drive more informed click-through and will decrease bounce rates dramatically. The technical implementation of these rich snippets is a big part of what is called structured data and “Schema Markup” which is expected to become the top focus of SEO talks in 2020. The good thing about Schema Markup is that it is coming to the easier adoption phase. With more out of the box plugins for main-stream platforms like WordPress and Shopify, making it easier to configure without technical know-how. If you have a custom build, you can implement this SEO boost manually with JSON-LD. 5. More Interactive Email Experience Engagement-based emails have been one of the biggest trends. Read more! In digital marketing for 2019. While email is not going anywhere anytime soon, email consumption, design, and delivery are evolving. In the upcoming year. You will see more naked emails (plain text) and more interactive emails. Such as Google AMP for Gmail. Dynamic or interactive content boosts users’ engagement and entices them to take action right from their emails. Instead of having to visit another page to take action. 91% of buyers are looking for such content online. Examples of dynamic content are polls, quizzes, surveys, animated call-to-action buttons, and add-to-calendar events. 6. Multi-Channel Social Messaging And Enhanced Attribution Marketers are finding that more and more potential buyers as well as existing customers are all scattered across the web and are willing to transact directly from

New Year's Resolutions For Business Owners
Business, Digital Marketing, Marketing, Online, Social Media

New Year’s Resolutions For Business Owners

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The new year symbolizes a clean slate. People often take the opportunity to create elaborate, and usually difficult-to-stick-with, New Year’s resolutions. We listed simple resolutions for business owners to help them have a successful year ahead. 1. Give Your Business A Financial Health Check   Look at the money coming in and out of your business and consider whether you have sufficient headroom. If not, what can you do to address the issue? For example, do you need to spend more time chasing late payments, or could new financing facilities provide an answer? 2. Prioritize Productivity Unproductive businesses rapidly fall behind their competitors, so think hard about how you can improve. That might mean reconsidering out-of-date processes, for example. Or investing in new technologies to automate mundane manual tasks that take up too much of your employees’ time. 3. Find Out How To Make Your Customers Even Happier   This year, talk to your customers about how you can serve them better and what else they might want from you. That doesn’t mean giving up on new customers altogether – but put your current customers first. 4. Be (Digitally) Present Over the past two decades. I’ve witnessed the financial industry shift from in-person education and networking events to webinars and LinkedIn connections. If you’re a business owner without social media sites, or worse, without a website, this is your year to be digitally present. Whether you’re selling a product or service, you can be sure that your customers are going to research you before they make a purchase. What they see online has become your first impression. So it’s important that you make it a good one. If you’re not very tech-savvy, consider outsourcing to a digital marketing company or freelancer or even hiring a new employee. Being digitally present doesn’t have to be difficult or expensive. But it has become a true necessity in the world of business 5. Fund Your Future   The new year is the perfect time to look toward the future. Consider adding to or setting up a retirement savings plan. As a business owner, the benefits of creating a retirement plan include significant tax advantages. Attracting and retaining better employees, and contributing to the plan to save for your own retirement. Although setting up and administering a retirement plan can be a difficult and time-consuming task, you have the option of working with a financial advisor. Who can demonstrate the various options and find the right plan for you, your business, and your employees. Business owners are constantly being pulled in different directions, and trying to prioritize can be difficult. Setting small, short-term goals for the new year is an excellent way to create momentum, and it can help set the tone for the next 12 months.

5 Strategies To Keep Your Customers Long-Term In 2020
Business, Digital Marketing, Marketing, Online, Social Media

5 Strategies To Keep Your Customers Long-Term In 2020

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With New Year’s sales happening all around us, it’s critical to implement customer-retention strategies that will keep your buyers loyal beyond peak revenue periods. After all, why should Amazon be the only retailer or e-commerce brand to grab so much of the sales? Your customer experience strategy should also encourage customers to stick around long after January, and into the decade ahead. Here are five customer-retention strategies for long-term customer engagement in 2020 and beyond: 1. Focus On The User Experience Customers want to enjoy shopping, but they also want to get it done quickly. That’s why they want to partner with companies that understand their expectations. The takeaway here is that you’ll most likely keep customers coming back if you offer a streamlined user experience. Consider implementing tactics such as a single sign-in, mobile optimization, guest checkout, and improved search and personalization features. 2. Conduct A Post-Sale Follow-Up For In-Store And Online Purchases To persuade your customer base to come back, adopt a customer loyalty strategy that, at a minimum, includes a personal thank you and a promotional incentive. This strategy also encourages customer feedback about new products to improve the service experience. Provide a brief survey with access printed on their sales receipt as part of the online checkout process. Incentivize the feedback request with a discount or promotion that entices them to share their thoughts on the. Analytics tools can then uncover patterns in the responses that identify areas that need improvement. Prioritize the effort to address problem areas immediately. Once you implement any improvements, announce them personally to the customer through an email or text. Also, share the customer experience changes across all public channels — e.g. website and social media — to catch the attention of potential customers and those who haven’t shopped with you for a while. 3. Add A Subscription Or Membership Feature New customers and loyal customers enjoy receiving access to exclusive products, events, and promotions. They feel like a VIP and enjoy the convenience that such an experience creates. In return, you can increase customer lifetime value. To add a membership or subscription component to your business model, start by considering what you can offer throughout the year. It might be a curated monthly box of samples or products themed for different occasions, such as holidays and seasons. Alternatively, you may want to use a membership model where your customer base pays a small fee to enjoy free shipping and discounts for regularly reordering certain products. 4. Implement Flash Sales Related To Items They Regularly Buy You want to keep customers who appreciate additional value. Flash sale promotions help to stimulate impulse buys. They also tend to generate excitement and surprise. As an added benefit, this strategy can also help you better manage your inventory by discounting the products with extra stock that hasn’t moved. Use your social media channels and text message marketing to share news of these sales. Focus on flash sales that reflect the trending products and then move to standard purchases that your Customer Relationship Management database tracks. 5. Nail Your Service-Delivery Option Increasing the variety of delivery options for in-store and online ordering always helps the customer experience. In the case of in-store businesses, such as nail solon or veterinary clinics, customers might have to wait for their turn to get served. The waiting period is quite crucial when it comes to customer engagement. As business owners, you can help your patients or customers relax during this waiting period by bringing in TV for business; maybe even check out this informative post to learn more about digital signage displays. Customer experience strategies can vary according to the business. If you run a retail business, and you have an existing loyalty program in place, you can create special delivery options like free one-day or two-day shipping services to sweeten the deal. It’s always possible to decrease churn and even continue improving your conversion rate. You can maintain a solid customer retention rate through many delivery options that improve customer satisfaction and encourage them to shop more often. The above follow-up strategy is an ideal place to get more information on the type of delivery options your repeat customers most want. Your goal is to create customer relationships that deliver greater lifetime value. When current customers return throughout the year, you can ensure a higher sustained level of revenue by keeping them hooked. Additionally, you’ll be able to focus on adding new customers that are seeking similar shopping experiences. These five strategies create a customer-retention program that will help you meet and exceed buyers’ expectations over an extended period of time while allowing for flexibility that enables your brand to pivot in response to changing preferences.

5 Ways To Save Money This Year
Business, Digital Marketing, Marketing, Online, Social Media

5 Ways To Save Money This Year

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We all know the typical New Year’s Resolutions that people talk about every January: Exercise more, travel more, or become more engaged in a local organization. One great way to make all of these resolutions possible is to save more money, which will give you the flexibility to pursue your goals. Whether you’ve decided to take a trip to Thailand, join a gym, or simply want to be able to afford to pay for someone like these house cleaning services Las Vegas NV to come in and take the pressure of keeping your home clean off you, these five ways to save money can help cover the costs, eliminate the excuses and put more cash into your accounts. 1. Take Time To Evaluate Your Current Situation And How You Can Save More Money. It sounds basic, but you can’t improve your finances. Know more! If you don’t know what they look like now. Look at your statements from the previous year — how much did you spend on food? Rent? Entertainment? Are there easy places where you can make cuts? In order to keep our spending in check, we can use a simple budget. That budget is broken down into two types of expenses: fixed and variable expenses. Fixed expense is one that is predetermined, such as a loan payment, rent, or utility bill (although these can fluctuate with each month, so it’s worth taking the time to check out things like these tips to save money on energy to help keep these expenses as low as possible). A variable expense includes things like restaurant spending, which can change based on actions taken during the month. You may need to first determine how much money you actually take home, so that your budget can be appropriately set. Since income tax can be a major expense right at the beginning, take a look at tax calculators for California, Oregon, or whichever state you reside in. This will help you make a more realistic budget depending on the exact amount you have in your account. Jot down how much you expect to spend on major expenses, then track the difference between what you expected and what you did. Many banks have online features that can help you with this, but you can also make a spreadsheet for free. 2. Be Willing To Talk About Finances With Your Partner. If you intend to share your financial situation with someone else, it’s important that you talk about money on a regular, continual basis. That can be a scary thing, especially if one of you has struggled in the past — or is struggling now. You should start the conversation as slowly and calmly as possible. Know more! Don’t just spring a money conversation on your partner. Instead, let them know a few days in advance that you’d like to sit down and discuss finances. Then, when the day comes, ask them about their financial story — give context to their current situation. Asking about how student loans helped them get a degree can be easier than bluntly asking whether they have a bunch of debt. You shouldn’t be satisfied with a single sit-down. Make your finances a long-term conversation, so that neither of you is surprised by the other. Additionally, if one of you is in serious debt, it would be beneficial to talk about it and try finding resolutions instead of avoiding the conversation. You can also consult a bankruptcy lawyer (click here for more information) and keep them in the loop about your financial condition so that an expert can help you get out of debt. 3. Avoid Bitcoin And Other High-Risk Options. Focus is one of those basic-but-critical, habits you need to master if you want to be successful. Improve your focus on the day-to-day basic business activities you do best, and from which you produce extraordinary results. If you don’t, you’ll create higher stress levels and may experience burnout. When you spend most of your time and energy doing the business tasks you’re brilliant at and allow others (like employees or subcontractors) to do the rest, you reap the biggest rewards. For example, don’t try building a website unless you’re a webmaster, and don’t try learning technical skills if that isn’t the best use of your time. Outsource those things instead, and focus on running your business. Know more! So it can grow and prosper. 4. Create A Travel Fund. Anyone who plans on taking a vacation should think ahead and set aside money. Read more! Well in advance. Don’t just budget for plane tickets or hotels, but also for the experiences or expenses you expect to need. 5. Create An Emergency Fund. The government shutdown highlights something we all should know, but rarely think about — much of life is simply out of our control. Learn more! We can’t predict everything that is going to happen, but we can do our best to prepare financially for whatever comes our way. It should be able to last you three to six months It should be liquid — that is, available at a moment’s notice It should only be touched for emergencies

The 5 Things You Should Focus On For A Successful Business
Business, Digital Marketing, Marketing, Online, Social Media

The 5 Things You Should Focus On For A Successful Business

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It surprises me to see how many entrepreneurs, focusing on the wrong issues in the market. There’s no reason to make success hard when it’s easy. Learn more! Don’t dwell on what you don’t know on the first try, you’re going to get upset and stuck rather, concentrate on what you can do and continue to gain momentum. This means first concentrating on the easy bits, then returning to the harder aspects of building your company. Perhaps by then, you’ll have built up enough momentum to prevent your constructive concentration from fracturing. The following are some of the basic business skills (especially soft skills) that drive you to success with ease. These basic skills are what truly set you up for success. 1. Focus On What Works For Easy Success Many entrepreneurs believe they’ll succeed. Read more! But they lack the basic business skills and common business sense to back up that belief. They waste a lot of time focusing on expensive details. Obsessing over perfection or the wrong details isn’t cost-effective. You must learn how to prioritize. Know how much time to spend on each aspect of your business, and don’t waste time on less important tasks. It may be a smart idea to hire a team of employees to assist in such processes if you are not a perfectionist. However, if you want your business to thrive, you may have to ensure that your employees are performing at their highest level. To achieve this, make sure your employees have access to things like collaborative work environments, appropriate furniture (sourced from firms like office monster), specialized business software, or anything else they need. 2. Avoid “Squirrel Syndrome” It’s not uncommon for business owner to spin their wheels and lose focus. When this happens, many people start looking for the next bright, shiny object to grab hold of. This is called Squirrel Syndrome. Read more! You can avoid Squirrel Syndrome by learning to recognize when a squirrel shows up in your life. Refocus by taking the time to define the project or direction in which you need to go. Then stay on task and turn off all distractions. Remember, every time you stray off course, it takes that much longer to reach your goals. 3. Focus On Activities That Create Results Focus is one of those basic-but-critical, habits you need to master if you want to be successful. Improve your focus on the day-to-day basic business activities you do best, and from which you produce extraordinary results. If you don’t, you’ll create higher stress levels and may experience burnout. When you spend most of your time and energy doing the business tasks you’re brilliant at and allow others (like employees or subcontractors) to do the rest, you reap the biggest rewards. Learn more! For example, don’t try building a website unless you’re a webmaster, and don’t try learning technical skills if that isn’t the best use of your time. Outsource those things instead, and focus on running your business so it can grow and prosper. 4. Multitask Mindfully The key to multitasking is to do it strategically and mindfully. Mindful multitasking means that you check in with yourself and determine how you need to focus on each new situation. Mindful multitasking allows you to stop reacting to distractions, such as the automatic reflex to answer the phone or read an incoming text. It allows you to focus on the actions that provide the best results and disregard everything else. After you set your intentions for the day, create a to-do list that you can tackle using mindful multitasking, allowing yourself to be present in each action you take for the day. 5. Focus On Developing One Big Project At A Time Don’t try to start multiple projects at once—it fragments focus and time. Entrepreneurs are creative people, often with many good business ideas. And it’s hard turning off the desire to act on multiple ideas at one time. But if you split your attention between more than one big project at a time, you’ll run into trouble completing anything at all. You’re going to need all your energy and focus to get your one new project off the ground. Learn more! Here are five ways to remain focused on whatever your task at hand may be: Write out what you need to accomplish each day so you don’t forget important tasks. When a new idea comes to mind, don’t stop what you’re doing. Simply make a note of it and come back to it at a more convenient time. Focus on your overall ideas and then implement an effective action plan. Keep your top three goals in mind and commit to achieving them each week. Write down the specific actions you need to take to achieve those goals. Tackle creative work first. Mindless work will drain your energy, lower your focus, and waste your time. When you start with creative work at the beginning of the day, you can work on the most complex projects when your energy is highest before moving on to simpler tasks, such as answering emails or returning calls. Understand what’s worthy of distraction. Don’t allow last-minute, non-emergency issues to kill your focus. Stay on task and stick to your commitments. Prioritize other tasks and put together a timeline so you’re not needlessly distracted. Unplug from email, social media, and phone calls. Take a break from all outside distractions and focus on the task at hand. You’ll get a lot more done when you’re not constantly interrupting yourself.

New Year's Resolutions For Your Business
Business, Digital Marketing, Marketing, Online, Social Media

New Year’s Resolutions For Your Business

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With 2020 starting, many people are planning to implement their New Year’s resolutions. In fact, you might even be thinking about how you want to learn a new skill, travel more, or get in better shape in 2020. But what about your business? If you want to continue to grow your business in 2020, then you should be making New Year’s resolutions for your business, not just yourself. By making New Year’s resolutions for your business—and following through with them—your business can reach new heights this year. 1. Provide 5-Star Customer Service Providing outstanding customer service is essential to any successful business. While your customer service may already be great, it’s important that you continue to work on ways to improve so that you can keep your customers happy for years to come. So, make a New Year’s resolution to bring your customers even better service this 2020. Most consumers have come to expect 24/7 customer service in recent years. Because of this, many businesses have implemented chatbots on their websites to answer customer questions and they’ve started to provide customer service not just on their own websites but on social media channels like Facebook and Twitter too. If your business hasn’t done this yet, make a point to do so this 2020 so that you can keep up with the competition and delight your valuable customers. 2. Boost Your Marketing Efforts With each year comes new marketing trends you should be aware of. If you don’t keep up with these trends and adjust your marketing strategy accordingly, you won’t be able to capture the attention of users online or turn them into customers. Take a look at your marketing strategy from 2019 and analyze what worked and what didn’t. Then, you can replace the tactics that didn’t work so well with some new strategies in order to reach new audiences effectively in 2020. 3. Delegate More Tasks And Grow Your Team As a business owner, you might feel like you need to do everything yourself. But in 2020, you need to start delegating, hiring more staff, or outsourcing so that you can stop focusing so much on the day-to-day and focus more on truly growing your business. Think about all of the tasks you do in a day: Are there any tasks that you dislike doing? Are certain tasks too overwhelming or time-consuming for you? Is there anyone else on your team that could handle those tasks? If you answer yes to those questions, then you need to pass those duties on to someone on your team. And if you’re in a position to do so, you may want to focus on hiring more staff in the new year. But remember, even small businesses with tight budgets can hire remote freelancers for tasks like social media marketing, copywriting, email marketing, and so on. Hiring remote freelancers will allow you to get work done on an as-needed basis rather than having to worry about accommodating new full-time staff members. 4. Over To You These New Year’s business resolutions will help any business grow in 2020. But whatever your business goals or resolutions are this new years, make sure that you give yourself the best chance at achieving them by making them SMART: specific, measurable, achievable, realistic, and timely. Setting SMART goals will prevent you from giving up on your New Year’s resolutions in March and instead, you’ll achieve your resolutions and become even more prosperous in 2020.

5 Tips To Prepare Us For Future Opportunities
Business, Digital Marketing, Marketing, Online, Social Media

5 Tips To Prepare Us For Future Opportunities

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Tips to prepare us for the future opportunities? Read more! Unique personal opportunities for career and personal advancement, in fields that we are interested in, are all around us. Sometimes they don’t manifest as quickly as we would like. However, we shouldn’t get discouraged, because there are some very specific things that we can do to prepare ourselves for future opportunities, and when they manifest, because of our preparation, we will be ready to provide immediate and significant value. This article will give five tips that we can do right now to prepare ourselves for future opportunities. Even if we aren’t working in our dream job or business right now, if we do these things, opportunities will come into our life. What we do after that is up to us. 1. Stay Informed   We should stay informed about what’s going on in our field. What are the trends? Where are the opportunities right now? In a year? In five years? Developments will inform our education and networking efforts; however, if we aren’t aware of what is going on, then we may miss out on opportunities that will manifest for those people who are in the right place at the right time. We can be that person by staying apprised of what is going on in the industry. 2. Build Platform/Portfolio   There are things that we can do right now in our chosen field to build our platform or portfolio, even if we think we aren’t working in our ideal setting. Look for writing and speaking opportunities. Start a blog and create a meaningful contribution to the advancement of our field. Get involved with organizations, and research any volunteer or mentoring opportunities. The more we do, the more that opportunities are likely to come our way. 3. Make Learning A Habit   Embrace the opportunity that we have right now to educate ourselves in our field. Make learning a habit. Schedule time for it daily, and stick to our plan. How bad we want this opportunity will determine the priority that we place on our self-directed education. Do we want it badly enough to forsake our regularly scheduled TV session tonight? The more we educate, the better prepared we will be to immediately contribute when we have the chance. 4. Establish Positive Relationships   Network, network, network, but do it in an intelligent way. Look to add value to people. Find ways that we can be a benefit to those with who we are looking to associate. People always make time for those who can add value to their life. Be one of those types of people. This is where having some form of positive contribution (like writing or blogging) can be a value entered into a new relationship. 5. Create Value   Ask ourselves this question: how I am going to create real value for others in my chosen field? Take time to answer this question thoroughly. Make a plan to create the value, and then begin at once to execute our plan. The more value that we can create for others in our chosen field, the more successful we will be in our field, and the more opportunities that will continually come our way.

10 Tips To Jumpstart Your Business Early On
Business, Digital Marketing, Marketing, Online, Social Media

10 Tips To Jumpstart Your Business Early On

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This coming year, all of us have our new year’s resolution, and most of the businessmen, if not all of us want to start fresh and upgrade or upgrade their businesses because everyone wants to go a step higher than the other competitors. With a dose of enthusiasm and a desire to learn, you may find that you’re moving ahead quicker than those with more years of experience who lack the drive to go above and beyond – just go to work, do their job, and go home. That’s not to say that there’s anything wrong with that approach, because, for some, that might be exactly what they need to support other priorities in their life. For others, however, if getting ahead and advancing early in their career is a goal, then showing ambition and taking initiative will help them move mountains and leap over rivers. Whatever the case, We’ve included here 10 totally smart, time-tested ways for you to really shake things up this year and advance your career in the process. Try them, and you’ll be challenging yourself in all of the right ways. But above all, remember the best advice of all: Show ambition, take initiative, leap tall buildings in a single bound and have a plan and stick to it. After all, even a bad strategy is better than a zero strategy. Here are the 10 tips to jumpstart your business early on. 1. Keep Learning To get ahead in your career during your twenties, develop a yearning for knowledge. Take a night class, find some online courses, or go to weekend seminars to help you develop new skills and knowledge that will set you apart from others in your age group. If you have a college degree, you’re already one step ahead of the many who don’t-but still, choose to continue learning after you receive your diploma and land your first job to stay ahead. 2. Consider A Master’s Degree This isn’t for everyone, and there is a debate about whether or not there are too many unemployable people with Master’s degrees these days-specifically MBAs. It matters what type of degree you’re getting, and what you plan on doing with it. The fact that only eight percent of Americans hold a Master’s degree supports this. Many think they will go back at a later time and get a Master’s–and some do–but for many, life happens and a Master’s degree falls by the wayside. Weigh the pros and cons of what makes the most sense for you in your career development. 3. Purchase Your Domain Name To get ahead, you need to purchase any domain name you might want to use in the future if it is still available. Then, you can make a personal website to showcase your work. You can use a site like Domain’s Priced Right to see if your name is available. If it’s not, try to find something close to it. In addition to the .com extension, there’s now a .me extension that you might be able to secure if .com is not available. In fact, if both are available, consider purchasing them both, as well as different spellings of your name that people might use. It only costs around ten dollars a year for a domain name, so it’s worth buying it now, so it’s available when you need it. Having your domain name will help you build your online presence and brand. 4. Build Your Own Online Presence And Brand The Internet and social media allow us to showcase our skills, professional accomplishments, and professional opinions relatively easily. We have the ability to create an “expert” persona that other professionals turn to for guidance and advice. If you understand this in your twenties, then by the time you’re in your thirties, you could have an online following to boost your career status, expand your network, and increase your reach and ability to help others. At the same time, you want to be mindful of the personal brand you’re creating. Build a simple website, be active on professional chat boards and social media, and even post simple videos with tips of the trade or advice to boost your online presence and brand to get a headstart in your twenties. If you have the resources to do so, you could even partner up with a branding and marketing agency like Frenik Marketing Group that is sure to have some valuable strategies to help you build a strong and impactful presence online. 5. Track Your Work Accomplishments It’s much easier to update your resume, complete performance appraisals, request salary increases, and have honest discussions with your supervisor about performance when you have a clear record of your professional accomplishments. As a manager, it was also helpful when my team tracked their accomplishments, as it was sometimes difficult to remember everything my employees accomplished over time, as is the case for many managers. 6. Focus On Effective Communication If you put even a little bit of energy into this skill, you’ll be miles ahead of others who are just now entering the workforce. Sending emails that look like texts with shorthand and abbreviations is not considered appropriate professional communication at work. Also, because the younger generations utilize their phones, texting, and social media to communicate frequently, their ability to communicate effectively face-to-face has not fully developed. If you learn how to communicate professionally across generations at work early on, you will stand out from your peers. Consider even taking an effective communication course to improve your skills and effectively communicate with others at work. Lynda.com offers some free and paid courses on this subject. 7. Identify A Mentor Studies show that having a mentor improves chances of work success for youth-and not just by a little bit. Per Mentoring.org, young adults at risk of falling off track are 130 percent more likely to hold leadership positions if they have a mentor. Mentors can help you navigate the nuances of the work environment

What To Do After An Earthquake
Business, Digital Marketing, Marketing, Online, Social Media

What To Do After An Earthquake?

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What to do after an Earthquake? Stay inside until the shaking stops and it is safe to go outside. Do not exit a building during the shaking. Research has shown that most injuries occur when people inside buildings attempt to move to a different location inside the building or try to leave. Stay calm but alert. Help others if you are able. If you’re at school or work, follow the emergency plan or the instructions of the person in charge. 1. Be Prepared For Aftershocks Check yourself and others for injuries. Provide first aid for anyone who needs it. Check water, gas, and electric lines for damage. If any are damaged, shut off the valves. Check for the smell of gas. If you smell it, open all the windows and doors, leave immediately, and report it to the authorities. Stay away from beaches. Tsunamis and seiches sometimes hit after the ground has stopped shaking. 2. Listen To Radio Or Television Listen to information from authorities. Follow their instructions. Place telephone receivers back in their cradles; only make calls if requiring emergency services. 3. Wear Sturdy Shoes Wear comfortable shoes to avoid injury from broken glass and debris. Expect aftershocks. 4. Check For Injuries If a person is bleeding, put direct pressure on the wound, use clean gauze or cloth if available. If a person is not breathing administer CPR. DO NOT attempt to move seriously injured persons unless they are in further danger of injury. COVER injured persons with blankets to keep warm. SEEK medical help for serious injuries. 5. Check For Hazards Fire hazards – put out fires in your home or neighborhood immediately, call for help. Gas leaks – shut off the main gas valve ONLY if you suspect a leak because of broken pipes or odor. Damaged electrical wiring – shut off power at the control box if there is any danger to the house wiring. To ensure complete safety, get the wiring checked by a nearby electrician oakleigh (if that is where you live). Downed or damaged utility lines – do not touch downed power lines or any objects in contact with them. Spills – clean up any spilled medicines, drugs, or other harmful materials such as bleach, lye, gas. Downed or damaged chimneys – approach with caution – don’t use damaged chimneys (it could start a fire or let poisonous gases into your house). You can instead call in professional repair experts who would have the necessary experience and tools like a raising platform or scissor lift that can help them repair or dismantle the damaged chimney at a certain height. Falling items – beware of items tumbling off shelves when you open doors of closets and cupboards. Check food and water supplies – do not eat or drink anything from open containers near shattered glass. If power is off, plan meals to use up foods that will spoil quickly or frozen foods (food in the freezer should be good for at least a couple of days)

Invisible Marketing
Business, Digital Marketing, Marketing, Online, Social Media

Invisible Marketing

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Modern consumers know that marketing is everywhere, influencing our activities, purchases, choices, and lifestyles. A lot of it is obvious, but some of the best marketing is invisible, meaning that people probably don’t even realize it when they see it. Why is this type of marketing so valuable? Learn more! Companies need to have a solid foundation of traditional branding and marketing efforts before they can expect to succeed with invisible marketing alone. 1. Impactful   Consumers receive thousands of marketing messages every day, so standing out from the crowd is essential. Businesses have to consider how they’ll attract customers and how to retain them, often in over-saturated markets. 2. Can Be Low-Cost   Successful invisible marketing doesn’t always have to mean giving the cow away for free. It often means adding value at an important touchpoint in your customer’s journey with the company. 3. Contagious   User-generated content, when harnessed successfully, can be the holy grail of invisible marketing. Word-of-mouth recommendations are brand gold; people trust their friends’ opinions and view their suggestions as authentic and valuable. When a customer creates the message and publishes it to their medium of choice, marketers get little hearts in their eyes à la my favorite emoji.

What Are The Different Marketing Goals
Business, Digital Marketing, Marketing, Online, Social Media

What Are The Different Marketing Goals?

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Everybody uses social media, there’s no avoiding it. It’s our number one place to stay connected to friends, family, colleagues, news, and, most importantly to marketers, companies, and brands. There are now more than 2.3 billion active social media users, which makes social media an unavoidable part of your marketing strategy. Unlike the past where marketers blindly advertised and hoped for the best, social media provides your company the opportunity to engage with customers in real-time. By setting goals before you begin, it’s easier to measure success or failure. These goals aren’t always focused on money or return on investment, and they shouldn’t be. Social media marketing is more about engagement and providing solutions to problems rather than selling. 1. Brand Awareness Brand awareness is all about your brand becoming relevant to potential buyers. This means posting content regularly that answers the questions your customers are asking. That content includes links to blog posts, infographics, statistics, and relevant articles. But don’t forget to show the world who your brand is by posting photos of employees, the office, and company events. You can also post humorous, relevant memes that support your brand. This will help build a connection with customers. 2. Enhance Public Relations By following your company’s mentions, you can find out what customers are saying about your brand and respond to complaints in a timely manner. In fact, according to Social Media Today, when companies engage and respond to customer service requests over social media, those customers end up spending 20% – 40% more with the company. Responding quickly and solving problems allows you to stay ahead of large-scale complaints and create brand loyalty. 3. Build Community Of Advocates Brand loyalty has always been one of the most important factors in long-term growth. In the past, companies relied on word of mouth. Now, social media provides an entirely new platform where brand loyalty can be shared with thousands of people in real-time. 4. Research And Development By constantly engaging with customers, your company can stay up to date on the problems they’re facing and develop solutions. Just as importantly, follow your competitors on social media to see how they engage their customers if they’re facing any complaints, and if they’re rolling out any promotions or new products. 5. Driving Sales And Leads If you’re not leveraging social media to acquire leads and generate sales, you’re not using social media properly. This is what most companies strive for first, but fail to realize that without time spent on the first four goals, it’s unlikely that sales will grow. Social media provides the perfect opportunity to interact with potential customers, both on a personal level and an organizational level, to gauge their pain points, and to understand their basic corporate culture. This knowledge allows for a warm call when you first engage, as opposed to a cold call.

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