attraction

Business, Digital Marketing, Marketing, Online, Social Media

10 Ways To Really Connect Through Social Media

support@infinityhub.com / January 23, 2020

People are using the Internet to connect to information, but more importantly, to connect with people. Know more! And yet so many people seem totally confused and overwhelmed about the right way to connect through social media channels. 1. Focus, Focus, Focus It is so easy to get sucked into the social media vortex, flitting from shiny object to tweet to update to post with a panicky feeling that if you don’t see everything, you might miss something important. Sound familiar? Stop the madness, set strict parameters designating time to review your social media channels, read more and stick to them. You may miss something, but you will find just what you need to find, especially if you heed the next point. 2. Listen Attentively Set up alerts through services such as Google Alerts, SocialMention and Tweetbeep, or one of the many fee-based monitoring services. Go through your alerts to take care of more pressing conversations where you should be paying attention. Then spend time really listening by reading your streams on Twitter, Facebook, LinkedIn, and the like. Don’t have to read everything but what you do read, give it real consideration. Learn more! 3. Respond Meaningfully If you want to make an impact on these channels, know more, make sure your responses to others are thoughtful. The occasional “ditto” or “uh-huh” aside, every response you make — especially if out in the public stream – is an opportunity for greater connection. Ask yourself: Is what I’m saying relevant? Will it resonate with my friends, fans, and followers? If not, then why bother? 4. Retweet Or Share One of the funny things about us humans is that we love to be recognized. In social media channels, recognition comes in the form of retweets, likes, comments, and shares. When any of us publishes something, want to be noticed. By taking notice and sharing what others have posted, we are giving them kudos. Keep in mind that who you recognize is also a reflection of you. Read more! 5. Provide Value In your own quest to be noticed and heard, are you giving people a reason to follow you or otherwise connect with you? So many people try to build their Twitter accounts by following a lot of people thinking “oh, they’ll just follow me back” but they haven’t even thought about why someone would want to follow them back. They aren’t yet tweeting or if they are, it is inconsistent and unfocused. The more value you put out there, the more followers you attract. Read more! 6. Ask Questions Find that some of my best connections happen when I ask questions. Know more! People love to help. then once I receive good answers, I share those with my followers as well because I know others out there may be asking the same questions I am. 7. Be Transparent There is always a lot of talk about “transparency in social media” but what does that really mean? I believe it means starting with honesty and being open; handling even difficult conversations in public as long as the only thing at risk is your own reputation. If you are doing good things, honesty and transparency is not a problem. If not, beware. 8. Take Your Time We all seem to be in a rush wanting things now. Calm down. Take it slow. Don’t have to hit 500 Twitter followers in your first month out of the gate. You don’t have to have 1,000 or 10,000 people liking your Facebook Page in three months. Sure, it might happen, but you’ll gain more friends, fans, and followers who really care about you by taking your time to care about them. Success in social media is not about accumulation; it’s about meaningful interactions. 9. Make Connections We have a job to do. have something to sell. We are keenly focused on our own goals and objectives in business. But when you enter social media channels, the focus needs to be on everyone you’re trying to reach. While some people will tolerate your broadcasts of news, articles, and information — and a few may even welcome them — most people are using Twitter, Facebook, and other networks to make connections with people as well as discover useful information. Embrace those connections. 10. Smile What attracts people? A positive attitude. Even when something goes awry in your Twitterstream or you come across dialogue that feels like a backlash, be positive, thoughtful, and look at the situation as an opportunity to showcase your honesty, transparency, and caring. Everyone makes mistakes and people are more forgiving of those who own up to their mistakes and to be open to conversations about how to remedy the mistakes. Feel criticized in social media channels? Smile, thank others for their feedback, and think long and hard about what is being said about you or your company. There are lessons to be learned. Social media channels and tools merely provide us more ways we can connect — they aren’t leading us to entirely new and different things that we’ve never seen before, but they are doing it in interesting, new way

5 Ways To Make Social Media Work For Your Attraction

Social media is a great way to connect with your visitors, but success on social media takes a lot of time and effort. Attractions often start off with the best intentions, but after a while, accounts are forgotten, and social media takes a back seat. Whether you’ve just started an account or want to take your existing efforts to the next level. These useful tips will help you successfully engage with your target audience. 1. Identify Your Audience Thinking about your audience, and what they really want to see, will help you when it comes to setting up your account. If you need a little help, consider looking at a competitor’s page to see what’s working well for them. Larger attractions are especially good for inspiration, as they’ve probably already invested the time and money required to figure it out. A general rule of thumb for attractions is that both images and videos make good content, but that videos often receive better engagement. Competitions are also a great way of increasing reach: by having users like and share a post to enter. You can get in front of a large audience for the relatively small cost of a prize. 2. Be Consistent If you’ve tried using social media before, it’s likely other things got in the way, meaning your accounts and content marketing were put on the back burner. That’s completely understandable! Content marketing and managing social media accounts can take a considerable amount of time. Larger attractions have teams dedicated to their accounts and producing their content. If you have a small marketing team or it’s just you, managing all the accounts and producing content regularly can sometimes feel overwhelming. A great place to start is to set aside an hour a week to plan your social media content. Think about topical items that your audience would find relevant and/or interesting. Then set aside another few hours in the week to produce this content. For Facebook and Twitter, posting three times a week is an excellent start (and you can make your life easier by using similar material on both platforms). 3. Timing Is Everything So, you’ve produced some great content and you want to make sure your audience sees it, right? Consider when your target audience is likely to be online. If your target audience is teenagers, try posting between 5 pm and 9 pm, after they’ve finished school. If your target audience is parents with young children, consider posting later, after they’ve put their children to bed. Most important of all, experiment. Every page is unique, and it’s not unusual to discover an optimal time for posting that you just can’t explain. Once you’ve settled on times, remembering to post on schedule can be difficult — luckily, there are plenty of tools available to do the remembering for you! Facebook has its own built-in scheduling tool. And there are many other options to cover all bases, like Buffer and Hootsuite. Once you have your content ready, just create and schedule your posts and they will go out automatically. 4. Monitor Your Accounts An important part of any marketing strategy is to monitor and evaluate how well it’s working. You don’t want to spend several hours on something that isn’t benefiting your business. Similarly, if you can see that something is working and is interesting to your audience, you want to continue with that. Look at the insights and analytics from your social media accounts to see what posts your audience is engaging with. Evaluate why the ones with the best engagement work, and why the ones with the least engagement don’t. Check that your content is engaging, relevant, and reflects your brand. 5. Experiment A Little Most attractions have a Facebook page, and the majority also have a Twitter account. Almost all of them post photos because this is the easiest type of content to get out there. So mix it up a little and go for something different. If you’re using Facebook, consider including some video content. It’s likely to get you more views than a photo, and it’s more visually stimulating. Summary Social media is more important than ever for attractions, with those considering their next day out increasingly looking to their friends and influencers for inspiration. Regularly popping up in the social feed of your target audience and sharing interesting content that makes them smile is the perfect way to remain front-of-mind. Now a final thought. As critical as it is, keep in mind that tweeting and posting isn’t the only way to engage with your visitors, and the best attractions always have their finger on the pulse when it comes to new innovations.

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