For this project, I spearheaded the digital transformation of a legacy steel and construction supplier, bridging their 50-year industry reputation with a modern, high-performance corporate platform. Using a custom WordPress and Elementor architecture, I developed a professional, high-contrast UI designed to project structural strength and industry authority while ensuring complex industrial product catalogs remained easily navigable. The final result is a conversion-focused site that streamlines the “Request a Quote” process for engineers and contractors, balancing heavy-duty content with sleek, responsive performance.