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Christmas Background Featured for Infinity Hub Blog
Business, Holiday Tips, Marketing

Avoid Holiday Sales Slump With These Three INFINITips

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How to avoid Holiday Sales Slump? The start of the Christmas season means consecutive holidays and a lot more vacation for your company’s team members, mostly taking their much-awaited official leave at an earlier date. This also means, your core team will be in a holiday mood, focusing mostly on the plans of the parties, the dress to wear, and the gifts to buy. You should not let your marketing and sales suffer. Consider these three tips on how you could still engage your customers even when everyone is in a holiday mood: Send e-mails to your prospects – not the boring ones You will know if it’s the holiday when you will receive e-mails from businesses and companies you haven’t had any connection with, right? It is oftentimes annoying especially when they will only tell you to have a “Merry Christmas” and a “Happy New Year”. Given the busy schedule of the people during this season, it is important that you ensure that the content of your e-mail is something that is worth the click. How? Send in something informative and beneficial to them. If you wanted to keep your brand on top of your existing and prospective clients, your e-mail should be more of something that will help them as they plan for the coming year. If you are in the clothing business, you may send them a few tips or at least a prediction of the upcoming trend in clothes in 2018. Everyone is busy these days until the end of the year so make sure you are creating something that is beneficial to your company and your clients as well. Having a mutual benefit is the kindest thing you could do this Christmas (and you will get to promote your company and brand in a creative manner, cheers!). Be your company’s ambassador. Since everyone is out of the office or on vacation this season, it pays that you become your company or your business’ branding ambassador. From your personal posts on social media to your responses to comments online as well as the things you talk about at parties, it pays that you give your business a sort of promotion in a subtle way. Practice Generosity through referral discounts. Word of mouth is still the best and most effective way to attract clients. Getting the trust of the people close to your prospective client’s hearts will definitely encourage them to do the same. Referral discounts are away also of sending in a dose of appreciation to your existing clients. Once your clients feel appreciated, they will more likely encourage the people in their circle to patronize your business as well. Do not let the holiday break disrupt your business’ continuous boost on sales. You can still enjoy the holiday and share the holiday cheer while still being present online. If you think you still don’t know what to do, beep us up. We can help. Sign up for a no-obligation marketing assessment today to get started.

Santa Clouse Infinity Hub Blog
Business, Marketing

How to Boost Your Sales This Christmas Season

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The Christmas rush is coming and you need to keep up with the pace of your customers. When almost every company would turn their focus to giving sales and discounts, you need to take the road less traveled. CREATE TRAFFIC – ONLINE. The Christmas season means days and nights of road congestion. Almost every company – whether for food, clothing, and any other business or merchandise will create their own style of convincing their customers to patronize their products. Some would create discounts and sales, others would try to have their own events and CSR activities to market their businesses. You need not follow their lead. This is the right time to create relevant noise. Why? On average, a person’s travel time from office/school to home will double or sometimes triple during the Christmas season. This will be an opportunity for you to maximize the idle time of your customers because 70-80% of them will turn online to release the boredom. Christmas is the best time to be online and stay online. Give more effort to your online campaigns and receive the gift of increased sales. SING SOME CHRISTMAS CAROLS. Surprise your loyal customers by sending them messages bearing your gratitude for their support and encouraging them to continue patronizing your products in a subtle way. Nothing beats thoughtfulness and genuine love for the people who have been supporting your company since day 1. Go and sing them the Christmas carols in your own way. A dose of appreciation is the simplest yet the highest form of giving love. OFFER YOUR CUSTOMERS A PIECE OF YOUR “PUTOBUMBONG” Christmas happens only once a year. You better think of offering services and gimmicks that you only give during this season. You might want to offer free online consultations (for service-oriented companies) or free loyalty gifts and other exclusive freebies that are both beneficial to your customers and your company’s exposure. The Christmas season is just one of the much-awaited seasons in the Philippines. You need not wait for your competitors’ tactics before you get out of the building and think of ways on how you can boost your sales. There are thousands of ways on how to but think of these three INFINITips to get started. Are you still thinking of your marketing tactics but don’t know how to get started? Sign up for a no-obligation marketing assessment today.

Chatbot Featured Photo Infinity Hub
Business, Marketing, Online

You Need a Chatbot in your Company – Now

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All of us have been customers – when we dine in restaurants when we pay our bills when we travel to a different place. Yes, and like the usual customers, we hope for good customer service, right? We fret whenever our questions aren’t answered right away. We dread hearing “Please stay on the line and our customer service representative will attend to you shortly.” But that “shortly” means another ten to fifteen minutes of waiting, sometimes more and we end up talking to the customer service representative in just five minutes. Isn’t it fair right? Not all inquiries are worth spending too much time on. In the age of automation, businesses need to level up in terms of customer relations. Spare humans from the basics. Basic questions and inquiries need not make the customers wait for more than five minutes especially now that due to the rise of social media and connectivity, immediate feedback is much appreciated by them. What do we need? A Chatbot. The rise of Chatbot opens the possibility of efficient customer engagement. When humans can possibly lose their temper, Chatbots will answer as they were programmed to – in the most professional, empathetic, and sometimes, funny way. Multi-task efficiently Chatbot’s, like humans, have different personalities. There is a bot that serves a weather forecaster; a news reporter; a reliable grocer and can even act as a personal secretary who schedules your meetings. For businesses, having a chatbot could help scale up your company’s operations. A regular person can handle at least 4-5 customers every ten minutes depending on the gravity of the inquiry or concern of the customer. With a chatbot, it will be limitless. Engagement is the key to customer loyalty. Now that most of the people are online, the key to boosting your company’s sales is to keep them engaged with your brand. Aside from the usual social media marketing strategies, you have to keep them updated and involved by being the company that is just a tap away. Chatbots converse with your customers anytime, spicing up the engagement and making your online presence felt more than usual. Once the customers feel that you will attend to whatever their inquiries or concerns are, this leads to customer satisfaction, and eventually, you’ll gain their loyalty. Imagine yourself in the shoes of your customers – you having a bad day and you need to check out your flight status or update your bank information or check your current internet bill then you’ve sent a message to the company’s social media account and got immediate feedback, what would you feel? Do not think twice. You really need a Chatbot for your company – NOW. Are you thinking about developing a stronger marketing plan for your business? We can help. Sign up for a no-obligation marketing assessment today to get started.

3-reasons-why-you-should-market-your-business-online-InfinityHub-Featured-Blog
Business, Marketing, Online

3 Reasons Why You Should Market Your Business Online

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Ever wondered why, despite your company’s great product or services, reliable team, achievable goals, and fulfilling mission, you still don’t get your customer’s attention? You are not alone. Here in the Philippines, newly established companies, big and small businesses and even innovative startup companies have the same dilemma. What are we really missing out on? It’s your online presence. Learn more! Your customers are online. Did you notice that whenever you’re out with friends or family members or your special someone, they spend more time on their phone than on you? Now that we have smartphones, connecting to the virtual world becomes too easy that it was able to grab our attention with just one hand. On average, a person checks their social media account at least once every 15 minutes. In addition, this rings true for us Filipinos. Read more! Based on the latest report from social media management platform Hootsuite and United Kingdom-based consultancy We Are Social Ltd., Filipinos, spend an average of 3.2 hours every day on the internet through our smartphones. Almost all of our customer segments – no matter what your business is – are present online. You should be, too. Digital marketing is timebound and cost-efficient. Do the math. Many companies think that marketing online would be very costly. Know more! Digital marketing terms scare the hell out of them, like Search Engine Optimization (SEO), Lead Generation, content marketing thinking each will cost their company that much. Are you sharing the same sentiments? You should not. Little did you know that the amount you spend on creating a Digital Marketing strategy is more cost-efficient and timebound than traditional advertising and marketing strategies. Know more! Let us do the math. Television advertisements cost a minimum of Php 250,000 especially if it is shown during primetime when the networks’ viewership reaches its peak. Similarly, if you create shareable and creative video content and post it online, you will only spend a maximum of Php 100,000 if you outsource video creation and social media content boosting. Not only does it lower down your cost, but it also helps you reach your viewers any time of the day. In other words, TV commercials are only shown at a specific time of the day while online videos and advertisements can be played and replayed anytime by our target customers. Other traditional marketing tactics, though effective, reach less of our target customers than digital marketing does. The next time you think of how to market your business, feel free to do the math. The dog and cat video strategy works. Our social media accounts are bombarded with dog and cat videos. These videos are said to be a big mood influencer in social media. However, these dog and cat videos is a strategy known as building empathy through visuals are effective in many ways. Our recent survey shows that well-branded and targeted videos built on customers’ empathy influence purchase behavior than an ordinary poster, billboard or any other traditional ads do. Talking to customers online also gives space for immediate feedback thus influencing the customer’s decision-making process. Your competitors are already online and your customers love their products and services compared to yours. You might be missing out a lot. It’s time to plan and create effective Digital Marketing strategies to boost your company’s sales. Don’t know what to do? Consider it handled at www.Infinityhub.com Like what you’ve been reading? Are you thinking about developing a stronger marketing plan for your business? We can help. Sign up for a no-obligation marketing assessment today to get started.

Business, Marketing, Online

A Guide to Effective Online Marketing

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Digital marketing, also known as Online Marketing is becoming the basic needs of a company nowadays. It is the best way to drive audience and boost the company’s visibility that leads to success. Read more! Here are some guides that can help you build brand awareness, have community engagement. Content distribution and lead generation that help builds and drives traffic to your website. More Blog. Web Design Using the right web design is one of the marketing tactics that we should bear in mind. Read more! Your webpage is the main substance of all your digital marketing efforts, so if your page is not clean, user-friendly, and interesting, incoming customers will surely lose the appetite to engage in your company, no matter how big the effort you are exerting. After that, create a website that is up-to-date, attention-grabbing, and most of all user-friendly that can influence the amount of time and attention a user will spend on your page. Utilize Search Engine Optimization Search Engine Optimization is an approach of tactics, strategies, and techniques that allow you to drive traffic and increase the audience that visits your website. Read more! In other words, with a strong SEO strategy. Your company website will become associated with the keywords used to find your services. This increases your company’s visibility and engagement. Use a Coach or Hire an Online Marketing Agency  If you’re having trouble in online marketing, ask or hire someone who is knowledgeable about this job. Above all, there are lots of coaches and agencies that you can hire to do this job, many of whom can give you better results that let you see success. Similarly, this strategy is applicable to small, medium, and macro businesses that want great results. In addition, Infinity Hub is one of the agencies that can help you build your company’s profile and brand awareness. Maintain a Blog  Writing blogs helps you build connections with your audience. It is one way of building trust with them by offering advice and sharing bits of information about you and the company. It also helps you and your company be discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest which helps increase the business or company’s visibility. Know more! These strategies will guide you to have Effective Online Marketing that will help boost your business visibility and increase the number of your possible clients. For instance, by following the above tips you’ll be able to drive traffic and see better results in your company’s analytics. Like what you’ve been reading? Are you thinking about developing a stronger marketing plan for your business? We can help. Sign up for a no-obligation marketing assessment today to get started.

Business

5 Things Salespeople Need to Know to Stay Relevant

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According to Forrester Research, one million B2B salespeople will see their jobs replaced by self-service, automated systems by 2020. This forecast can be alarming to both businesses and salespeople. Even though there are advancements of technologies available for marketing or sales, for many reasons, it doesn’t mean that businesses must acquire them. Other than the fact that machines are still infallible, they don’t have that one characteristic that makes salespeople relevant to marketing companies; the ability to connect to customers. That said, salespeople must understand their capabilities and emphasize to their relevance to marketing companies. Don’t know how to begin? Read these 5 things you should remember to keep yourself relevant as a salesperson? Gartner defines big data as high-volume, high-velocity, and high-variety information assets. With the latter value being the main driver of engagements according to a survey by New Vantage Partners, salespeople still remain relevant even the latest marketing machineries. Saying that human connection makes salespeople relevant, however, is an understatement. While intuition plays a significant role in the anaylsis of data, it should be accompanied with knowledge in processing and extraction. Social media has substantially changed the game for marketers. In fact, social proof, one of the infamous sales-driver, has increased the buying power this generation came to know now. Auto-response bots is one prototype designed to help speed up the growth pace of business. Or is it? Unexpectedly, marketers have found that they have become customer pet peeves. In fact, it’s becoming so ridiculous that customers tend to make fun of them. Today, customers are more sophisticated in terms of product and customer experience standards. If you give your targets something similar to an auto-response, you’ll most likely lose a potential customer. Whether processed and extracted by machines or not, data is crucial to the process of choosing a marketing effort. The advantage salespeople have over the former, however, is personal touch. Human connection plays an important role in sending a brand message. A salesperson’s skill to reflect on these data will make him relevant to marketing. The last person to stay predisposed to traditional marketing or sales strategies should be the salesperson. In this age, the ‘market’ for sales jobs demands you differentiate yourself through creativity and in-depth analysis. In today’s setting, the salesperson must not only be articulate and skilled in building rapport with clients or customers but also creative with the use of collected data. Sales efforts revolve around acquisitions and loyal customers. Meaning, it isn’t just about attracting customers or being on the leads but maintaining customers as well. Not only is this method relatively cheap, but it also strengthens your brand’s reputation as a good one. By having more acquisitions with a competitive number of repeat sales, you prove your value to the ‘market’. Conclusion The modern salesperson must know more than just collecting, processing, and extracting value from data. Always consider the needs of your customers as audiences for your marketing strategy. Remember that modern buyers, the sophisticated ones, need more than just fast auto-replies. The human touch, which is felt in genuinely made replies is a must when sending a customer experience with an exclamation point. Engagement is measured by acquisition and repeat sales. To get loyal customers, use your unique capability as a human to build rapport which no machine can ever replace. What does the data say about the design or the strategy? Does it suggest you follow specific interests of the people involved in the survey or collection of data? The job requires you to challenge yourself with these new waves of customers. Technology indeed has proven itself in the marketing world today. But, even though it promises to drive sales and speed up your business’s growth in a cost-effective way, there’s nothing better than it can do than a salesperson when it comes to building a relationship with customers. Resources: Arthur, Liza. “Five Years From Now, CMOs Will Spend More on IT Than CIOs Do,” Forbes. www.forbes.com/sites/lisaarthur/2012/02/08/five-years-from-now-cmos-will-spend-more-on-it-than-cios-do/#3cb3894e16a3 Hoar, Andy. “Death of a (B2B) SalesmanOne Million US B2B Salespeople Will Lose Their Jobs to Self-Service eCommerce by 2020,” Forrester. April 13, 2015. www.forrester.com/report/Death+Of+A+B2B+Salesman/-/E-RES122288 Ruthfield, Mark. “What Salespeople Need to Know to Stay Relevant in Digital Marketing,” Marketing Profs. March 11, 2016. m.marketingprofs.com/opinions/2016/29510/what-salespeople-need-to-know-to-stay-relevant-in-digital-marketing “Top 10 Big Data Trends 2017,” Tableau. www.tableau.com/resource/top-10-big-data-trends-2017

5-Ways-To-Stand-Out-On-Social-Media
Business, Social Media

The Benefits of Using Social Media for Business

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Social media is constantly evolving, and the way business owners view social media is changing, too. Read more! Social media helps business owners stay on top of the latest trends, engage customers in conversation, and more importantly give you a window into what your audience wants. In order for customers and brands to find you, being unique and standing out online is more important than ever. As a business owner, entrepreneur, or marketer, standing out is vital to driving revenue to your business. Using social media is a great and affordable way to build your brand online, drive traffic to your business, and connect with customers. If you’re someone who struggles with social media – or you just feel overwhelmed by it all -you’re not alone. Successful business owners understand the power of social media. When used effectively, social media can have a great impact on how you communicate with customers and build your brand. If you want to give yourself an edge, here are five ways you can set yourself apart. This is the most important step you can take to set yourself apart in business today – and it’s not exclusive to social media. Be helpful, be considerate and be the person who responds to comments or questions. If you have a Facebook business page, track how responsive you’re being. Make it a priority to respond to comments and questions. In addition, this shows that you care about your audiences and want to strengthen the relationship. We’ve all been there. We log onto Facebook (or Twitter) first thing in the morning, and before we know it, we’ve scrolled through 45 minutes worth of post/tweets without accomplishing anything productive. You know the old saying “time is money”? Make sure the time you spend on social media is helping you achieve your overall business-related goal. Social media is an easy outlet to express your personal views. But if you’re serious about using social media for business, I recommend you keep those views reserved for private conversations among friends. When using social media for business, you’re not only representing yourself, you’re also representing the larger brand and influencing whatever potential customers may be lurking. Recognize that the audience you’re trying to reach is likely more interested in developing a professional relationship with you. Think about the content you’re creating. Is it targeted to reach the audience you’re hoping to reach? If someone is exploring your product offerings, will they learn something new each time they come back? Interact with your audience to find out what’s important to them. Learn and adapt. Proving value to your audiences and offering your expertise or service without expecting anything in return is Social Media for Business in a nutshell. The importance of making connections and developing strong relationships can’t be overstated. It might sound counterintuitive for a business owner, but selling products on social media shouldn’t be your top priority. Sales, however, could be a pleasant result of developing a strong foundation. LET’S RECAP: Have a plan, and provide great customer service. Always be professional, and make time to get to know your audience. Remember to ask yourself the question: How Can I Help? Be an expert in your field. Like what you’ve been reading? Are you thinking about developing a stronger marketing plan for your business? We can help. Sign up for a no-obligation marketing assessment today to get started.

Is-Your-Website-Readable-on-Tablet-and-Mobile-Devices-Featured
Business, User Friendly

Is Your Website Readable on Tablet and Mobile Devices?

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You can’t go anywhere these days without seeing tablets and mobile devices in the hands of almost every person walking down the street. As the innovation of technology continues to change the world, so does a website’s flexibility on different devices invented to make life easier. Read more! A website is known to be the most advanced marketing strategy tool as of today. Know more! Having one can surely help businesses increase their popularity as more people are into social media and online advertising. It is one way of letting the whole world know what your business is all about through the use of the renowned Internet. However, the question is, can a website also be readable on tablet and mobile devices? We are all aware that websites are initially made for devices like personal computers and laptops. But as part of the ever-changing flow of website designing and implementation. It can now be applied to smaller devices used by most people nowadays. With these factors present in a website, you can be sure of getting noteworthy support from the tablet and mobile device users out there. Navigation – Websites for smaller devices are known to have easy access and navigation tools. It should be steered up and down or left and right effortlessly to reduce cases of having a not-so-user-friendly website. Graphics – It is important to have the right size of graphics resolution when it comes to tablet and mobile devices. Though they are smaller than the standard ones in desktop computers and laptops. It should never interfere with having a fully supported, clear, and colorful graphics resolution. Content – Every website should have interesting content in it regardless of the device’s shape and size. Most people these days are actually rooting for sites that have pleasing and relatable content rather than sites only focused on having the best graphics performance. Awareness – Of course, it is the biggest advantage one could ever have. There are many device updates released every single day and it is a must if one knows what kind of website is suitable for this kind of device version. Like what you’ve been reading? Are you thinking about developing a stronger marketing plan for your business? We can help. Sign up for a no-obligation marketing assessment today to get started.

Top-Services-You-Might-Need-for-your-Online-Success-Featured
Business, Online

Top Services You Might Need For Your Online Success

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We can’t deny the fact that the innovation of technology truly changed the world. Most businesses nowadays rely on the latest technologies that the world has to offer and use it to their advantage. Specially in marketing online. In addition, some of these services require the use of social media as a portal for potential clients and using advanced applications to develop web-related projects. Here are the top services you might need for your online success to be aware of these days: RESPONSIVE WEB DESIGN Responsive Web Designing is an approach wherein expert sites intend to have the finest performance programs for a number of devices such as mobile phones and computers. Read more! This method is known to be used for mobile development and other applications. For instance, while it is a new term for some people, just think about the most renowned game of this generation, Angry Birds. Cool, right? The most important thing about this approach is how the public and most especially, the users respond to it. That’s a real web design for you. WEB DEVELOPMENT Over the years, web development has been the most recognized service in the technology world. It is an inclusive term used in developing a website to be published online. Learn more! A lot of people these days, with the use of social media, are into it to promote their businesses with just a click of a mouse. In addition, the developed websites are usually done in HTML, MySQL, and PHP. Advanced web development tools like Adobe Dreamweaver and WebDev do make their way in the innovation of this service. One known advantage of this is to change the way businesses promote what they are made of in a flexible way. GRAPHIC DESIGN We all know that in the world of multimedia, graphic designing is the most in-demand service of all time. Know more! It is not just only of the money made in this but it is also the uniqueness and ingenuity the designers impart for a company to be more eye-catching and worth to be dealt with big investments. Impressions are definitely important in a business and getting someone like a graphic design cardiff company to design a captivating element is one way of getting those investors over for a serious meeting. After all, the design speaks for itself. All you have to do is sit back and wait. LOGO DESIGN Graphics design and logo design are two different things, though the latter is an area of the first-mentioned design service. While graphics designing is associated with the promotion of a company’s products and services, logo designing is responsible for the first impression the company makes. Read more! First impressions last, they say. But logo designing is the most difficult area of graphic designing to be perfected. And because it represents a company’s own identity, it should be well-thought-out and meet with a company’s standards. IMAGE MANIPULATION One word: photoshopping. Yes, the rise of Adobe Photoshop introduced the world of manipulation. In photos, that is. Also known as airbrushing back then when our computers only have Paint installed, it is a technique that applies to edit photos in order to create a whole new picture, whether it’s an illusion or deception. It can be done through a digital or analog method. What it really does is enhance the photo to a more vivid image. Let’s say, restoring a 10-year picture into a more colorful image makes the impression that it was only taken days ago. A perfect way to relive all captured moments from the past, right? ANIMATION A lot of people grew up watching cartoons and anime. You might think that these are only for children but in the modern world, it is a significant aspect of today’s technology. The high-speed display of image sequence creating a motion is also in line with motion films and movie animations. Read more! There are two types of animation, 2D and 3D. Here’s the difference: 2D Animation is the traditional way of using computer adaptations. Also known in AutoCAD, PowerPoint, and Flash, 2D has a range of long-established techniques like onion-mapping, tweening, and morphing while 3D Animation uses the mesh technique which is a geometric configuration of appearances of form into 3D. However, 3D is digitally created and manipulated by an animator. Think of the IMAX Theater. It is a truly remarkable change in the movie world. It digitally makes motion images come to life. SEO Search Engine Optimization is one of the most advanced marketing strategies in this generation. It affects the visibility of a certain web page to make it more promotional and easy to find. As the World Wide Web expands, so do the advertising approaches available to businesses. Above all, it makes use of keywords that are used to generate search finds. Of course, social media is the key to it. As for now, this is the most effective way to market products and services. Whether it is for short-term and long-term runs, it can still help you to boost your business sales. VIRTUAL ASSISTANTS Virtual assistance is an easy way of having a job where you do administrative or clerical work without paying for transport fees. Yes, VA is a home-based job. But of course, you still have to observe deadlines and manage your time well as your clients expect you to have a productive output. Independent contractors, self-employed or people who have trouble finding a job outside are suited for this type of service. A great way to get started is to sign-up for websites that seek out freelancers and increase your chances of being hired with a competent profile. Like what you’ve been reading? Are you thinking about developing a stronger marketing plan for your business? We can help. Sign up for a no-obligation marketing assessment today to get started.

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